Editor’s Note: Here, Commercial Integrator’s editors highlight one of our 2025 Integration Award-winning projects. Electrosonic’s work for the Zoom London Experience Centre earned top honors in the Best Corporate Campus category. Read on to learn why our judges deemed this project the most impressive corporate campus project of the past year!
When Zoom set out to build its London Experience Centre, the goal was anything but modest. The company, a global leader in collaboration solutions, challenged itself to create “the most innovative customer experience center in the world.” The vision was an immersive environment that would showcase its ecosystem of solutions — from Meetings and Team Chat to Rooms and Workvivo — in a way that would captivate and inspire customers, partners and employees.
The result is an 18,000-square-foot facility that pushes the boundaries of corporate briefing centers. By blending experiential design with cutting-edge audiovisual technology, the center gives visitors a hands-on understanding of how Zoom’s tools can address real-world business challenges.
To bring this ambitious vision to life, Zoom assembled a team of industry experts including Electrosonic for AV integration, Downstream for experiential design and software, and Unispace for interior design and construction.
Zoom London Experience Centre Offers Immersive Welcome
The visitor journey begins with a dramatic entrance that sets the tone for the entire experience. A curved “Lens Wall” — a digital canvas made of low-resolution LED tiles diffused by semi-transparent fabric — displays choreographed visuals and ambient digital art. This feature, created with Martin Lighting/Harman and Barrisol diffusion materials, can be personalized for each guest and synchronized across multiple displays to create a unique atmosphere.
At the heart of the center lies the “Discovery Showcase”: a circular glass space wrapped with a 15-meter-wide LG transparent LED film. This innovative display shows motion-graphic content that teases the experience inside while reinforcing the Zoom brand. This design was not without its challenges. The project team conducted a mockup six months before deployment to address hurdles related to physical application, power loading and content creation.
Inside the Showcase, visitors are immersed in a nearly 360-degree storytelling environment. This is achieved with two opposing 10-meter-wide, 64:9-aspect-ratio Leyard AT Series curved LED walls. With a tight 0.9mm pixel pitch, these displays create a seamless, high-resolution canvas for interactive content.
Zoom London Experience Centre: Pushing Interactive Boundaries
A key goal for the center was to go beyond passive viewing and allow visitors to touch, use and interact with the technology. In the Discovery Showcase, this is enabled by one of the world’s first large-scale deployments of infrared multi-touch interactivity on a curved LED surface.
A key goal for the center was to go beyond passive viewing and allow visitors to touch, use and interact with the technology. Photo courtesy of Zoom, Downstream, Electrosonic, Lawrence Anderson Studio and Unispace; licensed to Emerald by Electrosonic.
Downstream collaborated with Leyard on the custom LED structure and with Exact Solutions on its latest “no Y” technology. This allows touch sensors to sit on a curved horizontal plane. To ensure a flawless result, a crucial mockup was held at Leyard’s factory in Slovakia with key stakeholders from Downstream, Unispace, Zoom and Electrosonic. This allowed the team to fine-tune the physical placement of sensors, finalize the framework design and inform the digital content strategy. An immersive audio experience delivered by Fohhn and Q-SC Q-SYS components completes the multi-sensory environment.
Control of the Showcase’s complex systems is managed through an equally innovative interface: a circular interactive touch table. Designed by Downstream with joinery by TMJ, the table features a 46-inch Samsung LCD with Displax touch foil. It serves as a master controller for lighting, audio, source selection and content. Integrated with Q-SYS via a browser-based UCI, it allows presenters to guide the narrative, pulling from Zoom’s digital assets and even Figma files for a dynamic, 360-degree storytelling experience.
Visitors can also navigate content directly on the curved walls, with multi-touch gestures like scrolling and zooming. For added flexibility, they can connect their own devices through an Extron Quantum video processor. Naturally, Zoom’s own videoconferencing capabilities are seamlessly embedded throughout the experience.
Showcasing the Future of Work in the Zoom London Experience Centre
Beyond the central showcase, the center includes several spaces designed to demonstrate practical applications of Zoom’s technology in realistic workplace environments. The “Boardroom of the Future” is a prime example. It features a stunning 8K seamless curved video wall and the latest Poly cameras with Intelligent Director functionality, which uses AI to frame active speakers. Adjacent to the boardroom, a lounge area includes a 4K curved display that acts as a live “green room” powered by Zoom RoomCast.
Five additional Zoom Rooms of varying sizes offer hands-on demonstrations of next-generation collaboration tools. This allows visitors to experience the technology firsthand.
The center is also fully equipped to support hybrid events and tours. A network of 31 BirdDog cameras and ceiling microphones is connected to a dedicated control room, allowing for live monitoring and production. A zoned Dante ceiling audio system supports everything from background music and Bluetooth streaming to DJ mixer inputs for large-scale events.
The project’s final results meet Zoom’s ambitious challenge and set a standard for corporate experience centers. Photo courtesy of Zoom, Downstream, Electrosonic, Lawrence Anderson Studio and Unispace; licensed to Emerald by Electrosonic.
This intricate ecosystem of technologies from partners like Leyard, LG, Exact Solutions and QSC required meticulous planning and engineering.
The project team relied on extensive mockups and prototyping to ensure that the bespoke fabricated elements and advanced AV systems worked in harmony.
The result is a facility that meets Zoom’s ambitious challenge and sets a standard for corporate experience centers.
‘A Testament to Our Value of Care and our Commitment’
Izabella Lorenz, global real estate and workplace strategy manager, Zoom, says, “Zoom strives to create a platform that delivers limitless human connection. The Experience Centre in London is a testament to our value of care and our commitment to a sustainable future. This center embodies our vision for the next generation of communication and collaboration.”
Indeed, the Zoom London Experience Centre stands as a testament to what’s possible when innovative technology is paired with creative storytelling to build human connection.
