Most integrators don’t have a branding problem. Instead, they have a visibility problem. It’s not that your work isn’t excellent. Rather, it’s that too few people know about it. In an industry that thrives on referrals and reputation, a lack of visibility can cost you serious money.
So, in this next installment of our series, we’re diving headfirst into how to give your brand the glow-up it deserves and make sure it gets seen. This is your no-fluff guide to becoming not just known but, in fact, unforgettable.
Step 1: Find Your Flavor (aka Brand Voice)
Your brand voice is more than tone: It’s the personality your company uses to show up in the world. Maybe you’re formal and precise; maybe you’re casual and relatable. Maybe you bring confidence and cool, or you bring a quirky curiosity that makes people lean in.
Whatever it is, define it clearly and unapologetically. When potential clients connect with your voice, they remember you beyond the specs and the service lists.
Too many integrators play it safe, but it’s a mistake to do that. Safe is forgettable; specific is sticky.
Step 2: Own Your Look
Your visual identity is the handshake before the conversation even begins. If your brand is represented by an old, dusty logo, a blurry headshot or a page of outdated stock photos, you’re underselling yourself before anyone even gets to know you.
A strong visual brand starts with a modern logo that actually reflects what you offer today. It includes a thoughtful color palette that’s consistent across your marketing materials.
You should have high-quality photography that includes both clean headshots and real project work. And don’t underestimate the power of professional-looking documents and templates to elevate your proposals and presentations.
When your look matches the quality of your work, you don’t have to convince people you’re worth the price — you’ve already shown them.
Step 3: Define Your Content Pillars
One of the biggest barriers to consistent marketing is not knowing what to post. That’s where content pillars come in. These are the core themes of your storytelling…the recurring ideas that make it easy to show up regularly and provide value.
Maybe you highlight behind-the-scenes project builds, share bite-sized tech advice, celebrate client success stories, offer glimpses of your team culture or weigh in on where the industry is heading.
These aren’t just random posts; instead, they become a reliable rhythm that, over time, tells your brand story. They create recognition, credibility and connection.
When you define your pillars, you never again have to scramble for what to say.
Step 4: Show Up Where Your Clients Scroll
It’s not about being everywhere; rather, it’s about being where it matters. Most integrators will find that sweet spot somewhere between LinkedIn, where B2B networking thrives; Instagram, where visuals and personality shine; and platforms like YouTube or TikTok, where video content can do the heavy lifting to show your expertise.
Wherever you show up, make it intentional. Optimize your bio. Use your voice. Share the story of your work, your people and your values. Show up like someone’s watching — because someone always is.
Step 5: Don’t Be Perfect; Be Consistent
You don’t need flawless lighting or viral videos. You need rhythm. You need people to get used to seeing your name, hearing your perspective and trusting that you show up with something valuable to say.
Use scheduling tools. Batch your content. Repurpose what you’ve already shared. Better yet, bring in a content partner to help lighten the lift. Just don’t disappear. Momentum in branding comes from consistency — not from perfection.
Bonus: Invest Like You Mean It
Branding isn’t a nice-to-have. It’s actually a business tool. And like any other tool in your kit, it requires investment. Hire a designer who gets your industry. Work with a strategist to define your message.
Book a professional photographer and show off your team and projects in their best light. Build out a media kit that gets you speaking opportunities, partnerships and industry cred.
Every dollar you put into your visibility will bring compound returns in influence, credibility and closed deals.
The Final Word
Your brand isn’t ugly — it’s just undiscovered. With clarity, creativity and consistency, however, that can change fast. Make your presence as impressive as your projects are. When you do, the right people will take notice.
If you’re ready to level up your visibility but unsure of where to start, let’s connect. I love helping bold thinkers build brands that actually get seen.
Stay tuned for the next part in this series: “Stop Ghosting Your Audience: Content Tips That Actually Convert.”
Alesia Hendley is a multimedia journalist and content creator.
