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Reflections on InfoComm 2025: Fresh Perspectives

Reflections on InfoComm 2025: Fresh Perspectives

Each year, thousands of AV professionals descend on InfoComm to connect, learn and explore the future of AV. But for those stepping onto the show floor for the very first time, the experience hits different. I remember my first time like it was yesterday. And, this...
Why You Should Experience the E4 Experience

Why You Should Experience the E4 Experience

We’re full steam ahead in 2025, #avtweeps, and I am excited for this year to kick off as the E4 Experience powered by Exertis Almo is back in full effect. Each year, there are four events throughout the country. And each year, on each stop, the E4 Experience continues...
Having an Intentional Fourth Quarter

Having an Intentional Fourth Quarter

Well, 2024 is swiftly coming to an end. With this final “Perfecting Your Craft” column for the year, I want to talk about the pressures of the fourth quarter. No matter if you’re a tech or a sales professional, the fourth quarter is usually hectic. You’re either...
Small Businesses are Indispensable

Small Businesses are Indispensable

I know that I haven’t been in this industry as long as some of the folks who read this column have been. But I have been around long enough to see several larger integrators acquire smaller shops. I’ve also seen the distribution channel go through a few rounds of...
Going Deeper and Wider with Clients

Going Deeper and Wider with Clients

I wrote my first piece on managed services back in 2019. There had been some ongoing debate on your Sunday morning #AVintheAM. Around that time, I threw out a blanket question: Who was doing managed services exceptionally well? Who was acting and implementing managed...
B2B Marketing Exchange
B2B Marketing Exchange East