Health Care
Uses
Patient information, off-site resources, training.
Presentation Tips
“Depending on where we are and what the hot-button issues are, we try to tap into that,” says Whipple. “If it resonates with them, it helps to drive the conversation. We want them to tell us how it’s going to be used.” Demos include after-care and follow-up services rather than using pharmaceutical companies.
Cost
VIZIONefx has eliminated its requirement for an upfront fee, after initially trying to get as much upfront as possible with a service contract. With more than 80 percent of hospitals in the country losing money, that can create additional challenges.
Unforeseen Obstacles
“Hospitals can be very compartmentalized,” explains Oswalt. “There’s not always a lot of sharing of content and information from department to department. We try to let them know it’s a way to re-appropriate their marketing funds.”
