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The Art of the Follow-Up

The Art of the Follow-Up

After the biggest event of the year for our industry, I thought it would be fitting to write about the art of following up. As we all know, it’s valuable to network at any industry event. That fact brings to mind a quote from Herminia Ibarra that I just love:...
Assessing Esports: Its Time Has Come

Assessing Esports: Its Time Has Come

Honestly, esports wasn’t even on my radar until the end of 2018, when massive case studies from places like Harrisburg University and Full Sail University started to arise. I remember playing Sega, PlayStation, and Xbox growing up, but, for me, it was more about...
Here Come the Suns

Here Come the Suns

When I was growing up as a kid, basketball was my life. Before audio, all I had was my grandmother’s driveway and a hoop. As I grew older, my love for the game of basketball deepened. Unfortunately, I was injured, and the game as I knew it came to an end. But...
Designing Outside the Box

Designing Outside the Box

The use cases for digital signage are continuing to grow across a range of verticals. Personally, I fell in love with digital signage the first time that I installed a videowall, back when I was an end user. Whether I was directing a football game and highlighting...
B2B Marketing Exchange
B2B Marketing Exchange East