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Transforming Malls into Destinations

Transforming Malls into Destinations

Earlier this year, American Dream, the New Jersey-located retail and entertainment complex, was taken over by Jimmy Donaldson (aka MrBeast). If you don’t know who MrBeast is, then you might not be into YouTube or content creation in general. MrBeast is the biggest...
Sizing Up 2023 for the AV Industry

Sizing Up 2023 for the AV Industry

What’s in store for the AV industry? The last two years have certainly been unpredictable, but the last few months of the year have been extremely promising. In-person events are back in full swing, and business has begun to pick back up! That means that, for lots of...
Meeting Workers Where They Are

Meeting Workers Where They Are

One thing that our industry loves to do is debate. At times, it feels like I have a front-row seat to the world debating championship. We debate about technology; we debate how the technology can be used; and we debate about which market should and shouldn’t use which...
Physical Spaces, Digital Mindset

Physical Spaces, Digital Mindset

It was November 2021 and I walked into a Walgreens in Orlando, Fla., to grab a few quick supplies. I walked through the store, picked up what I needed and decided to grab a cold drink for the road, as I was headed back home to Tampa, Fla. When I arrived in the...
B2B Marketing Exchange
B2B Marketing Exchange East