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4 Ways to Connect to the Millennial Workforce

4 Ways to Connect to the Millennial Workforce

By 2020, millennials are going to overtake their elders as the largest portion of the workforce. With more than 76 million of them, this generation is made up of those born between 1980 and 2002.And their impact on the workplace is about to be felt.For many companies...
Telling a Truly Impactful Small-Business Story

Telling a Truly Impactful Small-Business Story

Perhaps best coined by TED speaker sensation Simon Sinek, “Very few people or companies can clearly articulate why they do what they do.”Indeed, while talking about storytelling for businesses, the question I get asked most often is, “What story to...
To Chase New Clients or Tap Into Existing Ones?

To Chase New Clients or Tap Into Existing Ones?

The 80/20 rule applies to many, many things in business. One is that 80% of your business comes from 20% of your clients — so what does this mean for your future business?Just like your existing business, your future business (read: profits) will also come from a...
Skype for Business: Yes, No or Maybe So?

Skype for Business: Yes, No or Maybe So?

Microsoft has taken another step toward connecting people around the world by initiating the procedures to merge Skype with Lync to create a platform to “talk, to share, to collaborate.”This time the focus is on its business customers. The marketing hype...
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