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Is Content the New Sales Call?

Is Content the New Sales Call?

Editor’s Note: This article was originally published on Forbes.com. When Google came out with their Zero Moment of Truth reports, there was a lot of highly compelling data points that made CEOs, CMOs and sales heads have to stop and reconsider almost everything they...
Attending Conferences and Doing Zero Follow-Up

Attending Conferences and Doing Zero Follow-Up

So you packed your bags, boarded a plane and headed off for a few days of learning bliss at an industry conference.Finally, you took a step toward working on your business and not just in your business — a subtle yet monumental difference between the companies that...
The Days of Cold Calling are Over

The Days of Cold Calling are Over

You just finished your annual sales meeting and among the highest items of importance on your list was to attain new customers.While a terrific idea, it’s not a unique one.Just about every business leader has figured out that sales has changed a bit in the past...
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