by Daniel Newman | Oct 4, 2017 | Insights, News
The AV integration space wants to be taken seriously as a high-tech space. This is the industry where people come to connect, communicate and collaborate. You may even have a slogan like that on the back of your business card or your website. [related] In the...
by Daniel Newman | Sep 5, 2017 | Insights, News
Ten years ago, before social media was a dominant part of AV marketing, the average marketer for an AV integrator, if they had one at all, was responsible for creating cut sheets, company overviews, case studies and of course managing the company website. Most often,...
by Daniel Newman | Aug 2, 2017 | Insights, News
Over the past few years as my focus on digital transformation has increased, I have noticed a pattern separating the companies transforming successfully and those that are falling behind. This difference being the ability to move from a sales company to a sales and...
by Daniel Newman | Jul 6, 2017 | Insights
There is a lot to be said about the old phrase, “If you aren’t growing, you’re dying.” For a long time, the AV Integration space defied that one to some extent. Many integrators treaded water with up- and down-years, and after 10, 20, 30 years, they often were much...
by Daniel Newman | May 17, 2017 | News
There’s a lot weighing on today’s CIOs. Their job is no longer a matter of keeping business tech running — it’s a matter of knowing which technology could catapult their company (or their nearest competitor) to success. That task is made even more difficult in the new...
