by Marsha Marsh | Nov 12, 2020 | News
Over the past few months, my Marketing Tips articles have provided an overview of the marketing funnel concept and then focused on strategies for attracting the attention of prospects such as social media, search engine optimization and public relations. These are all...
by Marsha Marsh | Sep 10, 2020 | News
When you think about the best ways to attract the attention of customers and prospects, you probably reflect first on tactics such as social media, paid advertising and email. These are all excellent marketing strategies. However, there is one more that is often...
by Marsha Marsh | Jun 18, 2020 | News
The economic slowdown resulting from the coronavirus pandemic has made low-cost marketing options more important than ever before. Integrators need new business but have less marketing budget to spend these days. One of the most important marketing tactics a company...
by Marsha Marsh | Apr 16, 2020 | News
You’ve just finished writing an exceptional blog post that helps your customers better understand a pain point. Maybe you give them tips to improve the sound quality on their next conference call. Now, you need to figure out how to make sure people see this great blog...
by Marsha Marsh | Feb 27, 2020 | News
The concept of a sales funnel has been around for decades in the sense that companies try to find large numbers of prospects (the top of the funnel), nurture those prospects over time to increase engagement (the middle of the funnel) and then work to close sales (the...
