KNX USA, the National Group championing the globally recognized KNX standard for home and building control, has unveiled a strategic restructuring aimed at driving greater adoption across the United States and Canada. As part of this initiative, the organization has elected a new three-member Board of Trustees and appointed Miami-based media and events firm Latin Press, Inc. as its official Association Management Firm.
This agreement expands Latin Press, Inc.’s current role managing KNX operations in Latin America, unifying the administrative and marketing strategy for the KNX standard across the Americas.
KNX USA Board of Directors
The newly elected Board of Trustees represents a cross-section of leadership from major manufacturers and integrators, bringing deep technical and market expertise to the association:
Nigel Simms, Building Automation Solutions Technical Supervisor, Siemens
Serving as President, with extensive experience in building automation and control systems, Simms brings a practical, boots-on-the-ground perspective to the board. His work at Siemens focuses on implementing scalable, efficient automation solutions, making him a key voice for integrators and technical professionals.
Sami Shaikh, Global Strategy and Product Leader for KNX, Schneider Electric
Serving as Vice-President, Shaikh drives global product strategy & product portfolio for one of the world’s leading energy management companies with over 18 years of experience. His expertise in product development and strategic planning will be instrumental in aligning KNX USA’s roadmap with global trends and innovations in the smart building sector.
David Thurow, Founder, Austin Lighting Group / KNX Dealer & Installer
Serving as Secretary/Treasurer, Thurow is a long-time advocate for open standards in the U.S. and Canadian market. As the founder of Austin Lighting Group, he specializes in high-end lighting control and automation, providing the board with critical insight into the needs of specialty distributors and lighting designers.
Strategic Roadmap & Deliverables
Under the new management of Latin Press, KNX USA will execute a revitalized operational plan focused on education and digital engagement. Key initiatives include:
- Digital Hub: A refreshed website serving as the primary resource for U.S. and Canadian market activities, including a comprehensive directory of KNX manufacturers.
- Content Strategy: Publication value-added newsletters, alongside a social media campaign featuring weekly technical and educational posts on LinkedIn, Instagram and YouTube.
- Education & Events: A schedule of technical webinars to drive engineering engagement, promotion of local KNX certification courses, and coordinated booth presence at industry events including CEDIA Expo/Commercial Integrator Expo in Denver and IoT Tech Expo in Santa Clara.
“This new board and management structure give us the stability and professional reach we have been building toward,” says David Thurow, KNX USA Secretary/Treasurer. “With Latin Press handling operations, the Board can focus on what matters most: demonstrating the technical superiority of KNX vis-à-vis proprietary protocols and supporting our partners with world-class training and resources.”
Max Jaramillo, managing director of Latin Press, adds, “We are honored to extend our partnership with the KNX Association into the United States. The US market presents a massive opportunity for open-protocol automation. By aligning our management of KNX USA with our successful operations in Latin America, we can ensure a consistent, high-impact presence that delivers real value to manufacturers and integrators alike.”
