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Latest In: Selling

Alan Brawn AV Brains & Brawn ICP Ideal Customer Profile Sales Selling
Human hand interacting with three smiley faces indicating different moods, from sad to neutral to happy, with a checkmark, against a dark teal background, representing customer experience feedback.

Sales: It’s How You Make Buyers Feel

What makes the difference is what you know about your customers, how you treat them and the trust…

Insights October 22
AV Brains & Brawn Neil Rackham Selling Spin Selling
finger on lightbulb, problem solving

Problems ‘R’ Us in AV Sales

The truth is, solutions simply aren’t needed unless there’s a problem to solve.

Insights April 14
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