EideCom has made its first-ever investment in LED technology by selecting ROE Visual. Specifically, EideCom invested in over 500 panels of Graphite 2.6 to support its rapidly expanding operations and to enhance its pre-visualization capabilities within its new facility, Launch Pad One.
EideCom, is, of course, the Minneapolis-based, event production company offering full‑service production management, AV strategy, and technology to create truly extraordinary corporate experiences. Their team blends creative vision with technical mastery and strategic execution to deliver unforgettable events for some of the world’s most iconic brands and organizations.
EideCom’s decision to invest in ROE Visual was driven by the need for a high-quality, creative tool that matched the scale and ambition of their clients’ visions. After evaluating several solutions, Graphite stood out as the clear choice — a display that goes up quickly, delivers exceptional in-camera performance, captivates in person, and, above all, remains consistently reliable.
“We are growing fast and as we continue to grow, it’s critical that our technology matches our scale with the needs of our clients. For us, this product is the perfect tool to grow and scale LED. When we say we’re here to exceed expectations for our customers, we mean it. Investing in ROE’s Graphite series wasn’t just about getting top-tier technology — it was about enabling our team to dream bigger, build bolder and execute with total confidence. Every event is an opportunity to create something unforgettable for the audience. With ROE, we’re not just keeping up with industry trends, we’re setting them — with our client’s vision at the center of it all,” says Charles Eide, Founder & CEO, EideCom Inc.
Courtesy / ROE Visual
EideCom’s Launch Pad One
In addition to expanding its LED inventory, this acquisition coincides with EideCom’s unveiling of their state-of-the-art facility named “Launch Pad One.” Within the space is a dedicated LED lab where designers and engineers use the ROE Graphite panels to prototype event visuals in real time, before deployment, ensuring accurate and detailed pre-production visualization. By previewing event visuals exactly as they will appear on-site, clients can thoroughly understand and approve the final product long before physical equipment is deployed.
“We’re grateful to welcome EideCom to the ROE family,” says Frank Montero, managing director at ROE Visual. “For a team making their very first LED investment, their confidence in choosing ROE means a great deal to us. Graphite has become a trusted standard in the industry, and we’re proud to stand alongside EideCom and support them every step of the way.”
EideCom’s investment in ROE Visual Graphite enhances its event production capabilities, combining advanced technology with creativity to elevate client experiences.
