by Alan C. Brawn | Jun 29, 2023 | Insights, News
It’s safe to say that necessity is the mother of all invention, especially technologically speaking. However, this is also true when considering trade-publication articles. As you read the journalism in Commercial Integrator, you will see stories that are motivated by...
by Alan C. Brawn | Jun 1, 2023 | Insights, News
In the high-tech world in which many of us work — for me, commercial AV and digital signage — we are inundated with technologies that attempt to tie us together. Can we all say IoT? We often, in conversations with colleagues, discuss these new tools. But, at some...
by Alan C. Brawn | Apr 14, 2023 | Insights, News
With tongue only slightly in cheek, I say that everything in AV sales centers on “problems.” Problems might be internal to our own companies or external with our customers, but Problems ‘R’ Us. Many of us think we’re still living in the age of solutions sales, but...
by Alan C. Brawn | Mar 22, 2023 | Insights, News
We all know that the only constant is change. We see it every day and in every way. Change might be technological, social and/or situational (aka personal). Change can be unsettling, inconvenient or, at its best, exciting and invigorating. Perhaps the biggest...
by Alan C. Brawn | Mar 13, 2023 | Insights, News
Suffice it to say that the world in which I grew up was dramatically different from the world today. I was born in 1945, grew up in the 1950s and 1960s, and started working full time in the 1970s. I pride myself on not living in the past, clinging to nostalgic...
