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Rethinking the Value You Offer Customers

Rethinking the Value You Offer Customers

Any business owner worth his salt knows he needs to create value if he wants to win and keep customers.One thing is for sure; we can’t just sit back and let our customers walk out the door. However, if we aren’t supplying them with value, that is exactly...
The Rise and Reign of Verticalization

The Rise and Reign of Verticalization

This past month, Commercial Integrator conducted a report on the best integrators by vertical market.This fascinating in depth column took a new approach to ranking and evaluating the work of integrators by looking into their work for how they serve a particular...
Learn From My ‘Out of Industry’ Experience

Learn From My ‘Out of Industry’ Experience

They say perspective is a key to enlightenment. Perhaps that is because until you have seen the world through another’s eyes, your viewpoint may be limited if not altogether obstructed.If there is one thing that people know about the commercial integration...
B2B Marketing Exchange
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