by Daniel Newman | Apr 23, 2014 | News
For most retailers the idea of digital signage leads to two things: 1) Lots of interest because consumers expect technology as part of their shopping experience.2) Discomfort due to the struggle to measure the return on investment.For integrators, selling digital...
by Daniel Newman | Mar 20, 2014 | Insights, News
Perhaps it feels like it is already happening, but technology is slowly but surely taking over our lives.Did you know that more than 90% of smart phone users have their phone within arms reach 24 hours a day? Talk about problems with intimacy; we sleep with our cell...
by Daniel Newman | Mar 7, 2014 | Insights
Editor’s note: This column originally ran on the NSCA blog Next to lawyer, there may be no job title on the planet less trusted than that of the sales professional.Words like slimy, smarmy, and manipulative come to mind. In fact, of the top 30 words that come to...
by Daniel Newman | Mar 1, 2014 | Insights, News
Like capturing a unicorn or spotting Bigfoot wandering the Himalayas, the idea of employee engagement and corporate culture is just fodder; an issue for other companies to try and figure out. “We don’t have a corporate culture issue, our company is...
by Daniel Newman | Feb 21, 2014 | Insights, News
An average customer experience may be worse than a bad one. If your company delivers a bad experience, at least it will be memorable—just not the way you hope. However, I have long thought danger lies in mediocrity because no one remembers mediocre. But this can...
