AtlasIED has appointed Joey Palkowitch as director of commercial audio sales. In this role, Palkowitch will lead the company’s commercial audio strategy and market development efforts across key verticals, including education, industrial, corporate and hospitality.
With over a decade of experience in driving commercial audio growth, Palkowitch is well-positioned to take AtlasIED to the next level, the company says. He specializes in building high-performing sales teams, leading strategic partnerships and executing scalable go-to-market strategies across complex ecosystems. Palkowitch has worked for multiple manufacturers and distributors to serve the integration, consultant and end-user channels in the commercial audiovisual industry.
As director of commercial audio sales, Palkowitch will work with the AtlasIED sales staff, independent manufacturer reps, and key partners to help grow and strengthen channel relationships and increase sales in strategically targeted verticals. Additionally, his role will be integral in bringing feedback from the field to product and engineering teams to help develop solutions specific to integrators’ challenges.
“We are proud to welcome Joey to the team,” says Michael Peveler, vice president, sales, AtlasIED. “His deep understanding of the commercial AV landscape, combined with a strong customer-first mindset, makes him an ideal fit as we continue to expand our portfolio and strengthen our presence in key markets.”
Palkowitch adds, “I’m honored to be joining a company with such a strong reputation for quality and customer focus. I’m looking forward to building on that foundation by strengthening relationships with our integrator and distribution partners and helping them grow their businesses with solutions they can trust.”
