Sonance has partnered with Mexico-based AV Tools to expand access to Sonance Professional solutions throughout the country. AV Tools will join Inteligos, Tecso and Polaris Controls, who have longstanding relationships in the region, as a distribution partner, further strengthening the company’s position for long-term success in Mexico. Sonance says the collaboration is part of the company’s broader global expansion strategy, aimed at reinforcing its position as a market leader in both residential and commercial audio sectors.
Through this partnership, AV Tools will enhance support for Mexico’s growing professional audio market by offering Sonance’s comprehensive portfolio of solutions. Following Sonance’s recent acquisition of Blaze Audio, AV Tools can now provide installers with complete audio systems, including loudspeakers, amplifiers and controllers. This expanded product offering enables AV Tools to deliver turnkey audio solutions tailored to the increasing demands of commercial venues, hospitality spaces and corporate environments.
“AV Tools was founded to represent premium brands that elevate audio standards in Mexico,” says Luis Castillo, sales manager, West and North Pacific at AV Tools. He continues, “Partnering with Sonance represents a clear statement of our commitment to excellence. Sonance embodies the standard we aim to uphold as we build our portfolio — brands that deliver architectural integration excellence and truly make a difference in sound design.”
With deep expertise in Mexico’s audiovisual industry and a culture centered on service, AV Tools leverages strong local relationships and market insight to accelerate Sonance’s professional audio presence. This ensures integrators receive dedicated support and access to the latest audio technologies.
“We are delighted with this partnership,” says Adrián Sepúlveda, manager, Mexico, Sonance Professional. “This partnership reflects our shared values, aligned business vision, and above all, our mutual passion for outstanding audio quality. It will drive our business forward, strengthen regional relationships, and ensure continued success in the Mexican market.”
