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The Need for Research

The Need for Research

With having a monthly column in a respected and widely read publication such as Commercial Integrator there comes a responsibility. It is not enough simply to report, or to make comments, or, at the extreme, to bloviate. All too often, these things tend to dissipate...
AV Integrators Should Be in ‘Control’

AV Integrators Should Be in ‘Control’

Most who glance at this article’s headline will simply agree that AV integrators should be in control of a sale and a project and move on. But not so fast…. The fact is, in far too many cases, the AV integrator is no longer in the “catbird seat” of control. Put your...
Writing the Next Chapter of Being a Salesperson

Writing the Next Chapter of Being a Salesperson

When was the last time you could just coast? By that, I mean sit back, relax and go along for a month or two, without having something — personal, professional or social/civil — significantly impact your life.  The impacts that prevent us from coasting might be short...
Why Employees Stay

Why Employees Stay

In my articles, I tend to focus on topics we might “know of” or “know about,” but that perhaps don’t really know at an appropriate level. By reaching that level, it benefits us with more knowledge and understanding. In some cases, I reinforce a reader’s thinking; in...
Direct-View LED: Caveat Venditor and Emptor

Direct-View LED: Caveat Venditor and Emptor

InfoComm ’22 is now in the history books. As most subject matter experts predicted, there was nothing disruptive in terms of technology at the show, but, nonetheless, it was a well-produced event. Suffice it to say that nothing replaces face to face. Sorry, virtual...
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