Control4 has further strengthened its commitment to dealer success through a multi-faceted approach that combines experiential marketing programs and robust support services. The Control4 Certified Showroom Dealer (CSD) program lies at the heart of this strategy.
Being a Control4 Certified Showroom Dealer
According to Kayla Steinberg, ADI Control4 loyalty programs lead, “Being a Certified Showroom Dealer means creating a premium, experience-driven environment where customers can interact with Control4 smart living solutions firsthand.” She continues, “These showrooms are designed to demonstrate the elegance and simplicity of smart living — from one-touch lighting scenes to whole-home audio and integrated security systems.”
Every CSD is staffed with professionals who are trained to deliver exceptional demonstrations, installations and ongoing support. Expectations are high for CSDs, and participation in the program requires annual recertification. This is critical to maintaining exceptional standards and ensuring consistency across showrooms.
Once dealers achieve CSD status, however, they enjoy a raft of benefits. These include exclusive marketing opportunities, program discounts, business-development resources and priority placement on the Control4 Pro Locator tool.
Control4 Certified Showroom Dealer
NEI Integrated Solutions
Sal Bilgin founded NEI Integrated Solutions in 2012, specializing in smart living and home automation projects. Photo by Emerald/Commercial Integrator.
Recently, Emerald group director Dan Ferrisi had the opportunity to visit a prominent CSD, NEI Integrated Solutions, at their Caldwell, N.J., showroom. Run by proprietor Sal Bilgin, the company, founded in 2012, specializes in smart living and home automation projects encompassing everything from whole-home audio and video surveillance to smart climate control.
Today, the 13-year-old company works on projects ranging from $5,000 up to $1.5 million. Bilgin’s greatest source of pride, however, is customer loyalty to NEI Integrated Solutions. “I haven’t lost any single customer in my life,” he declares with a smile. That’s an even more impressive feat given the well-heeled customers that the integrator serves.
Bilgin offers unreserved praise for Steinberg and the Control4 team, saying that, as of late, support has reached a new plateau. “Now, in the past eight months, the CSD program kicked [things] up again,” he declares. “When Kayla was hired, everything changed.”
Control4 Dealer Opportunity to Drive Engagement: C4Yourself
Just one example of amped-up support for CSDs is Control4’s recently launched C4Yourself initiative. This global, month-long program invites potential customers into CSD showrooms for hands-on demonstrations. The goal is to translate abstract concepts like “smart living” into tangible, unforgettable experiences.
“These in-person, showroom events help introduce potential customers and design-build professionals to the Control4 smart living experience,” Steinberg explains. “Attendees are given an opportunity to see, touch and feel what smart living is like, rather than imagining it from brochures or spec sheets.”
For CSDs like NEI Integrated Solutions, these C4Yourself events generate high-intent traffic and provide a platform to sell comprehensive experiences rather than individual products. The informal, pressure-free environment encourages exploration and helps build relationships with homeowners and design professionals alike. Attendees also receive access to exclusive promotions and giveaways, adding value for both the customer and the dealer.
Control4 Dealer Support Extends Beyond C4Yourself Events
Of course, dealer support extends well beyond C4Yourself events. Steinberg noted that ADI provides a comprehensive suite of services, including co-branded marketing campaigns, training and education, lead generation and access to business-development resources. This holistic support structure is informed by the “Even Better Together” philosophy that has guided the unification of ADI and Snap One and fostered shared success.
“By working closely with customers, Control4 ensures that CSDs have the resources, visibility and expertise needed to deliver exceptional experiences to homeowners,” Steinberg adds. “This approach strengthens dealer capabilities and reinforces their position as leaders in smart home solutions.”
Unifying the Smart Home Experience
Kayla Steinberg, ADI Control4 loyalty programs lead. Photo courtesy of ADI.
Let’s next turn to Control4’s enduring value proposition, which centers on technological innovation that creates seamlessly integrated and personalized living environments. The platform is designed to unify disparate smart-home functions (e.g., lighting, entertainment, climate control, security) into a single, intuitive interface.
“Instead of juggling multiple apps, homeowners enjoy a seamless experience where everything works in harmony,” Steinberg explains. “For example, pressing a single button can dim the lights, close the shades, adjust the thermostat and start a favorite playlist. This level of integration transforms convenience into personalization, creating living environments that feel effortless and tailored to individual lifestyles.”
The recent introduction of the Control4 X4 platform represents a significant evolution of this user-centric philosophy. “X4 introduces a next-generation user experience with intuitive navigation, customizable widgets and routines that allow homeowners to personalize their systems easily,” Steinberg says. “It empowers end customers by giving them the ability to adjust [things] themselves, reducing the need for dealer intervention and service calls.”
Bilgin amplifies this point compellingly, saying, “It empowers the customer, finally. There is no other app right now that would empower the customer as much.” He adds that these capabilities are especially compelling for younger customers that are naturally resistant to integrator “gatekeeping.” As a result, X4 is further democratizing the market for Control4.
X4 Offers Meaningful Benefits for Integrators
X4 also offers meaningful benefits for integrators themselves. According to Steinberg, “For dealers, X4 simplifies programming and streamlines workflows, making deployments faster and more efficient.” By combining flexibility for the homeowner with greatly enhanced dealer efficiency, the X4 platform strengthens the value proposition for the entire Control4 ecosystem.
For more information about C4Yourself, go to the C4Yourself Landing Page. There, you can find upcoming events in your area. For more information about NEI Integrated Solutions, go to the company’s website.
