As the lines between residential and commercial technology continue to blur, the role of the integrator is evolving. Clients are no longer just asking for the best audio distribution or lighting control; they are asking for experiences that enhance their well-being in the home as well as in the office. Infinity Massage Chairs, a brand that has successfully bridged the gap between therapeutic relaxation and the connected space, is striving to lead this wellness revolution.
Redefining Luxury Wellness
Infinity Massage Chairs is well established in the wellness technology space, offering premium massage chairs that prioritize performance and user experience. Headquartered in New Hampshire, the company says it maintains its commitment to quality control, innovation and customer satisfaction. In the last 15 years, Infinity Massage Chairs has designed a diverse range of massage chairs to fit different lifestyles, body types and wellness goals.
For instance, the company introduced features like the Space-Saving Zero Wall Design, allowing full recline even in tight spaces. Meanwhile, the Syner-D Dual Back Mechanism delivers synchronized, therapeutic massage to both the upper and lower body at the same time for a truly customized experience. Moreover, the chairs can be paired with the Flex-Track Design, which contours to the natural shape of the spine.
The Premier Stage for Integration Innovation
CEDIA Expo/Commercial Integrator Expo (CIX) remains the only North American show that brings together the residential and commercial audiovisual integration markets as one. At the show, the entire ecosystem — from manufacturers and distributors to integrators, designers and architects — converge to explore the future of connected technology.
For integrators, it’s more than just a trade show: CEDIA Expo/CIX has become a vital resource for discovering new revenue streams and staying ahead of market shifts. The event showcases the full spectrum of integrated technologies, ranging from smart home automation and security to lighting, audio and wellness technology.
It serves as a unified platform for innovation, where attendees can get hands-on with next-generation products and understand how disparate systems can work together to create cohesive environments.
Why Presence at CEDIA Expo/CIX Matters for Infinity Massage Chairs
According to Michael Milone, vice president of retail sales and business development at Infinity Massage Chairs, exhibiting at CEDIA Expo/CIX is a strategic necessity. From his perspective, the show allows the company to step outside the traditional furniture or retail channels and engage directly with the technology professionals.
“We have been exhibiting at CEDIA Expo/CIX, I believe, for at least eight to nine years, and have always had great success with integrators [when] showing them the benefits of carrying massage chairs,” he says. “It lets them offer a whole new product line they can make margins on and offer their customers additional products.”
Connecting with Key Decision Makers
For Milone, another advantage is the caliber of attendees each year. CEDIA Expo/CIX tends to attract key decision-makers who have the influence to specify products into large-scale residential/commercial projects. This means bypassing the noise of general retail and speaking directly to the experts who guide client purchasing decisions.
“Exhibiting at CEDIA Expo/CIX is important to our company because it connects us directly with key decision-makers in the custom integration industry, including integrators, designers, distributors and technology partners,” explains Milone. “The event provides a valuable platform to showcase our latest innovations, demonstrate product performance firsthand, strengthen existing partnerships and build new strategic relationships.”
Milone adds that the feedback loop provided by the interactions at the show is invaluable. “It offers meaningful insight into emerging market trends and customer needs, helping guide our product development and overall business strategy,” he states. “Ultimately, our presence reinforces our commitment to the channel and positions us as a dedicated, forward-thinking leader in the custom integration space.”
Showcasing Innovation: The Luminary Model by Infinity Massage Chairs
Standing out amid countless hundreds of new products requires a product that offers a tangible “wow” experience. According to Milone, Infinity Massage Chairs achieved that with its Luminary model.
“The Luminary model was a big hit at the last CEDIA Expo/CIX because of the advanced options and innovation this product offers,” he notes. “[It presented a] high price point and large margins for integrators.”
From Milone’s perspective, the Infinity Luminary Syner-D represents pure luxury and performance where it is often the centerpiece of the room. “Its sophisticated engineering and refined design are partnered with the most advanced massage chair technology available,” he continues. “Syner-D’s in-tandem back mechanisms mimic the hands of two professional massage therapists in choreographed rhythm — from your neck to your glutes.”
Additionally, Milone declares that participating in CEDIA Expo/CIX has tangible business outcomes beyond brand awareness. “This reached a whole new wholesale division and customer base for Infinity [where we got] to show integrators how [our] product blends well with what they are already doing,” he remarks.
Infinity Massage Chairs on Value of Face-to-Face Interaction
In an increasingly digital world, is there still value in physical trade shows? The answer, according to Milone, is an unequivocal yes.
“The in-person interaction at CEDIA Expo/CIX brings tremendous value to our brand by allowing us to build authentic, face-to-face relationships with integrators, partners and industry leaders in a highly focused environment,” he states. “It gives us the opportunity to demonstrate our products live, communicate our brand story more effectively and engage in meaningful conversations that foster trust and long-term collaboration.”
Indeed, these interactions are the bedrock of the integration industry, which relies heavily on trust and reliability.
“These direct interactions not only strengthen existing partnerships but also create new opportunities for growth, while reinforcing our commitment to supporting the custom integration community at the highest level,” Milone concludes.
Concluding Thoughts
As the custom integration and commercial integration industries continue to diversify, opportunities for growth lie in categories that enhance the client’s lifestyle in tangible ways. Infinity Massage Chairs has proven that wellness technology is a natural fit for the channel, uniting high-margin sales opportunities with strong customer satisfaction. The company’s consistent presence at CEDIA Expo/CIX also underscores its commitment to this market, its partners and the power of in-person connection.
CEDIA Expo/CIX 2026 takes place Sept. 1-4 in Denver. To learn more about the upcoming show and register to attend, visit the CEDIA Expo website.
