BenQ has introduced the BR9708, a 4K projector designed to bring true cinematic realism to immersive attractions, dark rides and themed environments. Unveiled at the IAAPA Expo 2025, this projector aims to deliver high-end color performance and visual depth at a price point accessible to a wider range of operators.
A New Standard for Themed Entertainment
The BR9708 is purpose-built for hyper-realistic, low-light environments, offering 100% DCI-P3 color coverage and a 1200:1 native contrast ratio. These features enable the projector to achieve lifelike skin tones, vivid blacks, and exceptional shadow detail without requiring filters or complex calibration. According to BenQ, this makes the BR9708 a game-changer for attractions seeking cinema-grade immersion at a fraction of the cost of competing solutions.
“Attractions shouldn’t have to compromise between realism and affordability,” says Bob Wudeck, senior director at BenQ. “The BR9708 changes that, delivering the visual power of much higher-priced projectors at an investment level that opens the door for regional parks, family entertainment centers, and creative studios.”
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Key Features of the BR9708
- True 4K UHD Resolution: With 8.3 million pixels and 100% DCI-P3 color gamut, the BR9708 ensures lifelike reproduction of skin tones, scenic textures, and atmospheric effects.
- 1200:1 Native Contrast: Matches commercial theater standards for exceptional depth and shadow detail.
- Factory Color Calibration: Seven-point calibration ensures high color accuracy (Delta E < 2) and uniformity across multiple units, ideal for multi-projector setups.
- Flexible Installation: Features such as centered lens alignment, 50% vertical and 35% horizontal shift, and 360-degree installation capability simplify placement in tight or irregular spaces.
- Blending-Ready: Automates color, gamma, and alignment adjustments for seamless multi-projector mapping.
- Designed for Immersive Storytelling
Priced under $10,000, the BR9708 is positioned as an affordable solution for replacing aging lamp-based or low-contrast projectors in ride systems, simulators and projection-mapped attractions. Its robust design supports 24/7 operation, with advanced dust resistance and precision factory calibration to minimize maintenance.
As the demand for immersive experiences continues to grow, the BR9708 offers a reliable and cost-effective option for operators balancing performance and budget. It is now available through BenQ’s authorized AV integration partners.
