Midwich, the provider of professional AV solutions in the U.S., and Audinate, the AV-over-IP (AVoIP) networking technology and creator of Dante, announced a new U.S. distribution partnership aimed at accelerating access to scalable, networked AV solutions.
According to the company announcement, this partnership aligns with Audinate’s change in channel strategy, providing a better way to manage and distribute its portfolio to integrators in the United States. It enables greater channel effectiveness and improved management of subscription renewals, term licenses, and support and maintenance agreements. As part of this strategy, Audinate is refining its channel approach to enhance focus and deliver an elevated level of service to its partners and customers.
Midwich will offer Audinate’s technologies, supported by Midwich Plus, the company’s expert technical services team with decades of experience that provides pre-sales consultation, system design guidance, and deployment support to ensure customer success at every stage.
In addition to Audinate hardware, including the complete line of Dante AVIO adapters, Midwich’s software delivery capabilities make it easy for systems integrators to acquire Dante Domain Manager (DDM), Dante Virtual Soundcard (DVS), and Dante Via licenses —streamlining access to flexible, license-based audio networking solutions, the announcement says.
Midwich Partners with Audinate
“We’re thrilled to welcome Audinate to the Midwich portfolio in the U.S.,” says Tyler Brebberman, VP of business management at Midwich. He continues, “Audinate is a critical player in the AVoIP space, and this partnership shows our commitment to continue providing the industry with best-in-class technology and exceptional service. With our Midwich Plus team, partners can count on real-time technical support — from pre-sales to post-deployment.”
Eric Armstrong, EVP of Sales at Audinate, remarks, “Partnering with Midwich strengthens our channel strategy by making it easier for U.S. systems integrators to access and deploy our solutions. With their deep market expertise and commitment to service, Midwich is an ideal partner to help us deliver even greater value and support to AV professionals across the region.”
Together, Midwich and Audinate will empower integrators, consultants, and end users with the tools and technical support needed to design and deploy next-generation AV systems with confidence, the announcement says.
