Editor’s Note: AVI-SPL has won the 2025 Commercial Integration Award for Best Retail Project for HSBC’s Jumeirah branch upgrade in Dubai! Be sure to visit our official announcement page to see the full gallery of award-winning projects as they are revealed.
When HSBC, a global banking institution, aimed to redefine its retail banking experience at its Jumeirah branch in Dubai, they turned to the award-winning AVI-SPL Middle East team. The challenge was to transform the location into a digital-first environment that would modernize customer interactions, support a hybrid workforce and embody HSBC’s global brand identity.
AVI-SPL delivered a comprehensive, user-centric AV solution that integrated cutting-edge technology across two floors. From a stunning 7.2m x 4.05m LG LED videowall to standardized Zoom Rooms and flexible collaboration spaces, the project resulted in a future-ready branch that enhances engagement for both customers and employees.
The new system has streamlined operations, elevated internal communications, and solidified the branch’s status as a beacon of modern banking.
The Challenge: Modernizing the Retail Banking Experience
HSBC needed to strategically refresh its Jumeirah branch to align with its forward-thinking vision for retail banking. The goal was to create a flagship location that blended a high-tech, digital-first atmosphere with an intuitive, user-centric design.
The existing AV infrastructure was outdated and could not support the demands of a modern, hybrid work environment or the sophisticated digital experience HSBC wanted for its customers. The project required a complete overhaul across two floors, encompassing customer zones, meeting rooms and large event spaces.
Key challenges included:
- Integrating a wide array of technologies into a cohesive, easily managed system.
- Ensuring the solution reflected HSBC’s global brand standards while creating a unique, high-impact visitor experience.
- Implementing the project within a live, operational branch, minimizing disruption to daily business.
- Designing a scalable and sustainable system aligned with HSBC’s environmental goals.
With a long-standing, trusted relationship, HSBC engaged AVI-SPL early in the process to help translate its vision into a tangible, technically sound solution.
Related: See the Complete list of Integration Awards Winners Announced at CEDIA Expo/CIX 2025
The Solution: A Seamless, Integrated AV Ecosystem
AVI-SPL designed and implemented a fully integrated AV system that transformed the branch into a dynamic and collaborative space. The solution was built around consistency, ease of use, and high performance.
A Grand Welcome: Visitors are greeted by a striking 7.2m x 4.05m LG LED videowall in the reception area, which displays vivid, high-resolution brand content. Across the ground floor, LG digital signage and interactive kiosks, managed through Appspace and BrightSign, deliver dynamic information, from queue management to café menus, creating a modern self-service experience.
Standardized Collaboration: To simplify operations and enhance hybrid work, all meeting rooms were standardized with a unified technology package. Each room features LG 4K displays, Logitech Rally Bars, and Tap-IP controllers for a seamless Zoom Room experience. Embedded mic pods ensure crystal-clear audio for both internal and client-facing conversations. For added flexibility, smaller huddle areas were equipped with portable Neat Boards on mobile stands, supporting spontaneous, on-the-go collaboration.
Powering Large-Scale Events: The first floor’s larger spaces, designed for town halls and strategy sessions, are powered by high-end presentation technology. Epson 7000-lumen projectors, Draper lifts, and DA-LITE screens create an immersive visual experience. Video is captured by Poly G7500 systems and Q-SYS PTZ cameras, while Sennheiser ceiling microphones and Shure wireless mics provide flawless audio, distributed through QSC ceiling speakers.
The entire system is centrally controlled via Q-SYS processors and touch panels, enabling simple management of complex events. The project required precise coordination with multiple stakeholders, including IT, facilities, and construction teams.
AVI-SPL’s end-to-end management, from design to installation and training, ensured the complex integration was delivered efficiently and on schedule, all while adhering to HSBC’s strict global standards.
The Results: A Connected, Intuitive & Future-Ready Workplace
The AV transformation of HSBC’s Jumeirah branch has been a resounding success. The new digital environment has significantly elevated the customer journey, providing an engaging and efficient banking experience.
For employees, the standardized and intuitive collaboration technology has empowered them to connect seamlessly with colleagues and clients around the world.
Fady Samir, head of real time communications, MENA & Türkiye at HSBC, was thrilled with the outcome. “From our first conversation with AVI-SPL, it was clear we had a partner who truly listened,” he says. “They took the time to understand not just our technical requirements, but how our people work, collaborate, and engage with our spaces. What they delivered has completely transformed our Dubai office.”
Key results include:
- Enhanced Customer and Employee Experience: The intuitive, high-impact AV systems have created a more engaging environment for everyone who walks through the doors.
- Improved Collaboration and Efficiency: Standardized Zoom Rooms and flexible meeting spaces have streamlined hybrid workflows and improved communication.
- Strengthened Brand Identity: The impressive videowall and digital signage reinforce HSBC’s position as a modern, forward-thinking global brand.
- Future-Ready Scalability: The system was designed with sustainability and scalability in mind, using energy-efficient equipment and ensuring it can adapt to future technological demands.
Transforming Retail Banking Through AV Innovation
The collaboration between AVI-SPL and HSBC demonstrates the power of a well-executed AV strategy in transforming a physical space. By blending cutting-edge technology with user-centric design, AVI-SPL delivered a solution that not only met HSBC’s immediate needs but also provided a flexible foundation for the future of banking. The Jumeirah branch now stands as a testament to what is possible when vision, partnership, and technical expertise come together.
“The team was responsive, knowledgeable, and a pleasure to work with from start to finish. Attention to detail, especially in our boardroom and town hall spaces, has elevated how we run meetings and host internal events. Our colleagues love the new experience; it feels seamless and empowering. AVI-SPL didn’t just deliver a project; they helped us shape the future of our workplace.”
— Fady Samir, Head of Real Time Communications, MENA & Türkiye, HSBC
