The commercial AV and integration sectors continue to overlap with managed services and IT infrastructure delivery. As more integrators adopt recurring revenue models and long-term support contracts, they are facing operational and technical challenges familiar to the managed services space. These include scalable operations, vendor management, cybersecurity and service-based pricing.
ASCII Edge 2025 offers commercial integrators and technology advisors the opportunity to examine these challenges in a peer-led setting. Organized by The ASCII Group, the event is designed to facilitate the exchange of best practices, technical insight and business strategy, all grounded in real-world experience.
For decades, The ASCII Group has served a broad community of independent technology providers. Although initially built for managed service providers (MSPs), the group includes a variety of professionals who manage hybrid practices that combine integration, support and service delivery. ASCII Edge provides relevant content for integrators that are navigating the shift from project-based work to recurring service relationships.
With eight events across North America this year, ASCII Edge brings together nearly 1,500 technology professionals. Each two-day event features technical sessions, business-focused presentations and peer-to-peer discussions, all intended to support service improvement and long-term client success.
Topics Relevant to Integrators
The topics covered at ASCII Edge events reflect core concerns for today’s commercial integrators. As the industry evolves toward ongoing service models, these areas of focus are increasingly applicable across the integration landscape:
- Recurring Revenue Structures: Strategies for developing and managing monthly service offerings — across IT, AV or hybrid systems — without overextending internal resources.
- Operational Efficiency: Approaches to staff allocation, automation and helpdesk management that reduce overhead while maintaining service standards.
- Cybersecurity Best Practices: Case studies and frameworks for protecting client networks and infrastructure, especially in environments combining AV and IT systems.
- Sales and Client Management: Insights into structuring agreements, managing technical sales cycles and setting clear, sustainable expectations with clients.
Featured Sessions and Keynotes
Several featured presentations will bring a practical lens to challenges that integrators face as they evolve their business models. These include the following:
- “The Mindset of a Hacker”: Jesse Tuttle, a former internationally wanted hacker turned cybersecurity consultant, discusses how better to anticipate and defend against evolving threats by understanding attacker psychology.
- “Questions That Close”: Former MSP owner Jeremy Nelson outlines how solution providers can improve sales outcomes by asking more strategic, client-focused questions.
- “Thriving Under Pressure”: Diana Giles of Skyline IT shares practical tools for managing stress and avoiding burnout. These topics are especially relevant in high-demand, service-driven roles.
- “Outsmarting Private Equity”: Dave Henderson of CyberStreams explores how to identify and transform underperforming service businesses through strategic acquisition.
These sessions are built around real-world experience, and they are curated with input from a committee of working professionals to ensure relevance to current industry trends.
ASCII Edge 2025 Locations
The locations for the remaining ASCII Edge events in 2025 are as follows:
- Columbus, Ohio: July 23 and 24
- Toronto, Ontario, Canada: August 27 and 28
- Dallas: September 17 and 18
- Philadelphia: October 29 and 30
Who Should Consider Attending
Commercial integrators and technology consultants who manage recurring service contracts, provide IT support or are expanding into hybrid models will find value in attending ASCII Edge. The sessions are designed to support professionals responsible for both technical execution and business growth.
For more information and to get registration details, visit events.ASCII.com and use code VETTER to secure your complimentary spot.
Alysia Vetter is chief marketing officer with The ASCII Group.
