New from Projection Artworks division DisplayMapper, MirrorBox is a fresh type of POS display unit that allows super-bright 3D projection mapping to be beamed onto physical products in a daylight-visible retail environment.
MirrorBox’s inventive use of mirrors means that a complete projection can be mapped onto products with just one projector, whilst a HD display situated behind the product creates mesmerising patterns when combined with the mirrored effect within the box.
MirrorBox utilises DisplayMapper’s bespoke cloud-based software, controlled and updated from a central network, allowing clients to develop and automatically deliver their own content to hundreds of MirrorBoxes, all controlled centrally. In-store equipment is low-cost, industry-standard and easy to use and maintain, says DisplayMapper.
A small form factor PC runs a fully capable 3D mapping system – commonly associated with D3 (data driven documents) and high-end media servers costing up to 50 times more – and the system is completely self-contained.
Tom Burch, managing director, Display Mapper/Projection Artworks, told Commercial Integrator Europe: “The simplicity, flexibility and cost of DisplayMapper redefines what can be done with projection in the retail environment. And combined with the potential of daylight visible projection mapping, a whole new generation of retail experiences will be born.”
MirrorBox can be hired for 1-3 month campaigns or purchased. Custom MirrorBox units can be created by third parties and fitted with DisplayMapper’s technology and content distribution system.