DisplayMapper launches first fully daylight-visible retail solution

MirrorBox allows super-bright 3D projection mapping to be beamed onto physical products in a daylight-visible retail environment.

David Davies

New from Projection Artworks division DisplayMapper, MirrorBox is a fresh type of POS display unit that allows super-bright 3D projection mapping to be beamed onto physical products in a daylight-visible retail environment.

MirrorBox’s inventive use of mirrors means that a complete projection can be mapped onto products with just one projector, whilst a HD display situated behind the product creates mesmerising patterns when combined with the mirrored effect within the box.

MirrorBox utilises DisplayMapper’s bespoke cloud-based software, controlled and updated from a central network, allowing clients to develop and automatically deliver their own content to hundreds of MirrorBoxes, all controlled centrally. In-store equipment is low-cost, industry-standard and easy to use and maintain, says DisplayMapper.

A small form factor PC runs a fully capable 3D mapping system – commonly associated with D3 (data driven documents) and high-end media servers costing up to 50 times more – and the system is completely self-contained.

Tom Burch, managing director, Display Mapper/Projection Artworks, told Commercial Integrator Europe: “The simplicity, flexibility and cost of DisplayMapper redefines what can be done with projection in the retail environment. And combined with the potential of daylight visible projection mapping, a whole new generation of retail experiences will be born.”

MirrorBox can be hired for 1-3 month campaigns or purchased. Custom MirrorBox units can be created by third parties and fitted with DisplayMapper’s technology and content distribution system.

Following a first launch event on July 16, a second session will take place on July 22 at ProjectionArtwork’s offices on July 22. Interested trade parties should call Tom Burch on 0203 130 0740 or email .(JavaScript must be enabled to view this email address) to book an appointment.