This year’s Digital Signage Expo (DSE) will feature the latest in digital displays (curves!), high resolution (even more 4K) and interactive technology (all touch everything).
But in between walking around starry-eyed and snapping pictures during demos, make sure you take some time to network and learn a bit more about this ever-growing industry.
One opportunity to do both at once will be DSE’s keynote panel discussion on thought leadership. The discussion is called “Big Data — Small Screen Insights” and will explore the expanding impact of digital in the out-of-home environment.
This wide scope includes digital advertising, digital signage as an inherent part of a commercial structure and the role of smart phones and wearables. Panelists will discuss recent case studies and emerging measurement techniques in the DOOH arena.
The panel discussion will take place on Wednesday, March 11 from 7:30 to 9:00 a.m. at the Las Vegas Convention Center.
The discussion will be moderated by Asif Khan, founder and president of the LBMA. Panelists include Ryan Craver, SVP strategy and emerging brands, Lamour, Inc.; Franny Karkosak, director of media and digital marketing, TGI Fridays; Sheri Nikishin, director of IT, MGM Resorts International; and Stephanie Sollers, director of ad sales, xAd.
Register for the breakfast panel discussion or learn more about DSE at www.dse2015.com.
