Almo Pro AV, the value-added North American pro AV distributor with nationwide reach, revealed the formation of its newly revitalized hospitality leadership team. The strategic move is designed to accelerate growth, strengthen customer partnerships and deliver technology, furniture, fixtures & equipment (FF&E), and service opportunities to the hospitality industry.
The division is led by Karen Castaño, recently appointed vice president of hospitality, who brings more than a decade of proven leadership and strategic experience to the role. Under her direction, the hospitality division is focused on expanding Almo’s market presence and enhancing its end-to-end support for resellers, integrators and hospitality customers nationwide.
The hospitality industry is experiencing strong, technology-driven growth as hotels and resorts invest in modern AV, FF&E and smart solutions to elevate guest experiences and streamline operations. With renovation pipelines expanding and demand for integrated, sustainable designs rising, the sector presents significant opportunities for innovation and partnership.
Revitalized Hospitality Leadership Team to Drive Growth and Innovation
“The introduction of our revitalized Hospitality Leadership Team marks an exciting next chapter for Almo Pro AV,” says Dan Smith, executive vice president, Almo Pro AV. “This talented group brings deep expertise across hospitality, FF&E, and Pro AV, allowing us to help resellers expand their capabilities, deliver unforgettable guest experiences, and accelerate growth. From in-room entertainment to full property-wide solutions, Almo Pro AV is the go-to partner for success in hospitality across North America.”
Smith continues, “Karen was selected to drive the direction of this group because her leadership style emphasizes collaboration and innovation, and her vision is centered on strengthening Almo Pro AV’s position as a single source for hospitality integrators and resellers for every part of a property, from guest rooms to public spaces and back-of-house operations.”
Karen Castaño, vice president of hospitality, Almo Pro AV, adds, “I’m thrilled to join this exciting business. The hospitality division has a proven record of excellence, and I’m eager to collaborate, build on their expertise, and apply my strategic leadership and relationships to drive continued progress.”
The Almo Pro AV Hospitality Leadership Team
The hospitality leadership team includes the following experts:
Karen Castaño, Vice President of Hospitality
Previously serving as Director of Almo Pro AV’s National Business Team, Castaño has a proven track record of strengthening partner relationships and developing high-performing teams. In her current role, Castaño is focused on expanding Almo’s presence in the hospitality market through innovation, collaboration, and a deep commitment to customer support.
Gregory Kokorda, Director of FF&E Sales
Kokorda oversees Almo Pro AV’s FF&E (Furniture, Fixtures & Equipment) sales strategy, leveraging years of experience in hospitality design and product integration. Known for his consultative approach and attention to detail, Kokorda helps partners deliver cohesive, functional, and visually compelling environments that enhance the guest experience. He plays a key role in advancing Almo’s position as a comprehensive solutions provider for hotels and resorts nationwide.
Ashley Parrent, Director of Sales, Hospitality
Parrent manages sales strategy and partner development within the Almo Hospitality Division. With a strong background in pro AV and hospitality technology, Parrent is dedicated to helping resellers and integrators grow their business while delivering exceptional guest-focused outcomes. Her leadership ensures customers receive personalized, end-to-end support from planning through installation.
