Apogee Insight has acquired PMA Research, a long-respected authority in professional video projector and display market intelligence.
Apogee Insights’s says the acquisition ensures the continuity of PMA’s trusted research services while expanding resources, analytics capabilities and coverage into new and rapidly growing areas of the audiovisual industry. With this move, Apogee Insight gains an extensive portfolio of historical datasets, an experienced research team and a well-known catalog of industry reports.
What Does the Acquisition of PMA Research Mean for the Display Industry?
The display industry today spans far more technologies than when market tracking first began. By acquiring PMA Research, Apogee Insight plans to extend coverage beyond traditional displays into adjacent and emerging product categories.
The existing PMA team will remain in place to ensure uninterrupted service for clients worldwide. This includes retaining critical regional staff in Japan and Taiwan. Apogee Insight founders Lee Dodson and Sean Wargo will direct the organization forward. Dodson will serve as chief operating officer and Wargo will serve as chief analytics officer of PMA Research.
“PMA Research has earned its reputation over decades as the definitive source of display market intelligence,” says Lee Dodson, co-principal of Apogee Insight. “Our priority is to preserve that legacy and build on it — expanding the scope of research, strengthening the data foundation and giving our clients deeper insight into a display market that continues to evolve.”
How Will Apogee Insight Evolve PMA Research Services?
The combination of syndicated data from PMA Research and the applied research capabilities of Apogee Insight offers companies new ways to leverage market intelligence.
Apogee Insight plans to enhance the existing platform through several key initiatives:
- Investing in modern analytics technologies
- Adding deep proprietary industry data to the Apogee Insight portfolio
- Expanding the research scope to cover more of the evolving market
“By combining PMA’s unmatched historical data with Apogee Insight’s analytics capabilities and expanded data sources, we can deliver a clearer, more complete view of more of the market while maintaining the integrity clients have always relied on,” says Sean Wargo, co-principal of Apogee Insight.
What is the History Behind PMA Research?
PMA Research traces its origins to Pacific Media Associates. Founded by Dr. Bill Coggshall, the firm’s pioneering work established the industry standard for tracking and analyzing the global projector market.
The company rebranded to PMA Research in 2013 when Nick Rogers assumed leadership following Dr. Coggshall’s retirement. Following this new acquisition by Apogee Insight, Rogers will retire.
“It has been a privilege to lead PMA Research and to work alongside such a talented and dedicated team,” Rogers says. “As I step into retirement, I’m confident that PMA’s future is in great hands with Lee Dodson and Sean Wargo. Their experience, vision and commitment to the integrity of the research make them the right leaders to guide the organization into its next chapter.”
Clients will continue to receive the standard PMA Research reports, data services and analyst support they currently rely on. Additional offerings will be introduced as the combined organization officially expands its analytical capabilities.
