AtlasIED appointed Dirk Greef as regional sales manager for Germany, supporting the company’s ongoing international growth and presence across Europe. He will join AtlasIED Europe GmbH and will be based in Germany.
Greef has over a decade of experience in the industry, having held sales roles in both integration and distribution. His career includes more than five years with a German integrator, where he directed the company’s sales and commercial operations. He then took on the role of area sales manager for Western Germany at a German distributor, where he further enhanced his market knowledge and built strong customer relationships.
Dirk Greef to Strengthen Market Presence in Germany
“Dirk will be an excellent addition to our team, and we anticipate his contributions will greatly assist our European expansion, which continues to be a crucial goal for us,” says Simon Godfrey, director of sales, EMEA, AtlasIED.
In his new role, Greef will focus on expanding AtlasIED’s footprint throughout Germany, introducing the company’s extensive product range to integrators, consultants and end users across the region. His appointment comes at a time of strategic growth for AtlasIED in Europe, as the company invests in regional support and market development.
“I firmly believe in AtlasIED’s technology, team and vision for the future,” says Dirk Greef. He adds, “I am eager to enhance the brand’s presence and connect customers with innovative audio and communication solutions.”
