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Rockbot Launches Rockbot Smart Amp for AV Businesses

Published: November 12, 2025
Courtesy / Rockbot

Rockbot, provider of digital media solutions for brick-and-mortar businesses, announced the launch of the Rockbot Smart Amp, a commercial-grade amplifier and media player built into a single, connected device. Per the company, the Smart Amp gives businesses complete remote control, real-time visibility and end-to-end management of their in-location audio — all from one centralized dashboard.

With the Smart Amp, Rockbot says it will redefine what businesses can expect from their audio solutions, setting a higher bar for performance, visibility and centralized control.

“For years, we’ve seen businesses struggle with challenges, disruptions and costly service calls because their amplifiers, while industry standard, were still analog, stand-alone devices lacking any online visibility or smart, modern features,” says Jon Cassell, COO of Rockbot. “The Rockbot Smart Amp changes all of that. We’re very excited to introduce this new standard in AV solutions and help businesses everywhere succeed with media in their real-world spaces.”

Features of Rockbot Smart Amp

According to the statement, the Rockbot Smart Amp combines Rockbot’s flagship Media Player, featuring the BrightSign(R) Built-In system-on-a-chip solution, with a powerful 250W amplifier. This combination unlocks new capabilities for customers, such as the ability to monitor device performance and playback, see speaker connections and schedule volume levels throughout the day with Rockbot’s Smart Volume technology, all in real time.

Per the company, the Smart Amp is ideal for businesses in all industries who are either adding locations, or who are simply tired of having to frequently service amplifiers due to staff error. In addition, the amp fills a gap for AV integrators looking for a more streamlined, modernized audio solution for their customers.

The Smart Amp device itself is designed for simplicity and reliability, with:

  • Tamper-proof, dial-free hardware that prevents accidental disruptions
  • Rack-mount-ready, plug-and-play installation for fast setup
  • Consistent, high-quality sound that fills even large spaces

“We’re excited to be part of another breakthrough audio solution that combines the strengths of Rockbot and BrightSign,” remarks Misty Chalk, VP of Sales, Americas at BrightSign. “By integrating BrightSign Built-In directly into the amplifier, Rockbot has created a product that redefines simplicity and performance in commercial audio.”

Early Adopters Note Positive Results

“As a multi-location franchise operator, the headaches caused by having to regularly address amplifier issues and failures were a constant problem,” says Derek Petersen, field IT manager at Desert De Oro, a Yum Brands franchisee with hundreds of Taco Bell, Pizza Hut and KFC locations. “Rockbot delivered a smart, hospitality-ready solution and we’re proud to be the first to implement this cutting-edge device, which simplifies our operations and enhances ambience for our guests.”

According to Rockbot, the Smart Amp is the newest addition to Rockbot’s growing ecosystem of smart, connected media solutions — designed to make in-location experiences simpler, more connected and more engaging for businesses of all sizes.

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