Sonance, the architectural audio solutions provider, known for its in-wall speakers, announced the acquisition of Blaze Audio, the Copenhagen, Denmark-based provider of high-performance amplification and sound reinforcement loudspeakers.
According to Sonance, this strategic acquisition secures the Blaze Audio brand and its sales and marketing operations, reinforcing the company’s commitment to delivering complete audio solutions and enhancing its presence in the global professional audio sector.
Ari Supran, CEO of Sonance, says, “This is about more than just expanding our product portfolio. It’s about bringing together two companies that share a commitment to quality, innovation and customer-first thinking. Blaze Audio brings a bold, focused amplifier lineup and adds sound reinforcement loudspeakers that help fill out the Sonance Professional loudspeaker range. This combination will help us push the boundaries of how integrated audio can perform and look across professional, residential and marine applications.”
Blaze Audio, renowned for its professional-grade amplification solutions and Denmark’s tradition of precision-engineered audio systems, aligns with Sonance’s vision of creating discreet audio technologies that blend into any environment while delivering exceptional sound quality.
Courtesy / Sonance
Sonance, Blaze Audio Expand Audio Solutions Across Key Markets
The acquisition focuses on Blaze Audio’s PowerZone Connect network and Dante-enabled amplifier series, as well as its DSP software platform, PowerZone Control. These technologies enhance the Sonance product line by providing scalable, network-connected audio solutions designed for reliability and compatibility, meeting the demands of modern audio environments.
“This acquisition allows Sonance to strategically grow in key professional markets such as hospitality, retail and corporate environments, while also making a major step forward in our expansion into the sound reinforcement category,” says Mike Sonntag, chief revenue officer, Sonance Professional.
He continues, “Blaze Audio’s complete lineup of amplifiers and loudspeakers empowers us to deliver comprehensive audio solutions that better serve our global customers. With this addition, Sonance aims to make it easier than ever for our dealers to specify complete systems from a single trusted partner.”
Courtesy / Sonance
Sonance Honors Blaze Audio’s Danish Audio Heritage
Per the statement, Sonance says it deeply values Blaze Audio & Pascal’s Danish heritage and its tradition of amplifier innovation, which will remain a priority under Sonance’s stewardship of the Blaze brand.
Sonance will maintain a dedicated European office, in Copenhagen Denmark, helping service its European customers across all of its brands and sales channels.
“Joining Sonance opens an exciting new chapter for Blaze Audio,” says George Tennet, general manager of Blaze Audio. “We’re thrilled to align with a company that shares our commitment to excellence and innovation. Together, we’ll be able to offer complete audio solutions, seamlessly integrating our advanced electronics with Sonance’s renowned loudspeaker technology, delivering unparalleled experiences to customers in the residential, professional and marine sectors.”
The acquisition also established a partnership between Sonance and Pascal A/S, Blaze Audio’s parent company, creating opportunities for long-term collaboration and innovation while strengthening Sonance’s ability to deliver high-performance audio systems across its various market sectors.
“Blaze Audio was born out of Pascal’s passion for high-quality installed sound. We are thrilled to see Blaze join forces with Sonance, a company that shares our dedication to engineering, design, and delivering compelling user experiences. We believe this is the ideal home for Blaze to flourish further,” says Gustaf Høskuldsson, CEO of Pascal.
Courtesy / Sonance
Visit Sonance & Blaze Audio at InfoComm
Sonance and Blaze Audio will jointly exhibit their integrated audio solutions at InfoComm in Orlando, Fla., from June 11-13 at booth 6872. Attendees are invited to experience first-hand the exceptional synergy of intentional design, engineering excellence and immersive audio in a dedicated demo space located in Demo Room W232A.
