The ASCII Group, North America’s vendor-neutral community for Managed Service Providers (MSPs), has named Ted Roller as its Chief Community Officer. This newly established executive role aims to enhance member engagement and drive the growth of ASCII’s community throughout the United States and Canada.
As Chief Community Officer, Roller will spearhead efforts to strengthen member connections and engagement within the ASCII Group. He will collaborate closely with MSPs to ensure the community continues to address the real-world challenges of MSP business owners while serving as a trusted hub for peer insights and collaboration.
With over 25 years of experience in the IT channel, he brings a wealth of expertise to the role. His career includes owning and operating a successful MSP, which earned recognition as one of the region’s Fast 50 fastest-growing companies, as well as holding senior leadership positions in the channel. This background provides him with a deep understanding of the operational and strategic demands faced by MSPs.
He has since held senior channel leadership positions at LogMeIn, Intronis, Mailprotector, CloudRadial, Zomentum and FlexPoint, where he helped build partner programs, strengthen community engagement, and support growth through indirect sales models. In addition, Roller has contributed to industry education as faculty for CompTIA and has been recognized by organizations including MSPmentor, The Channel Company and SMB Nation.
“Ted’s background as both an MSP owner and a channel executive makes him uniquely qualified to lead our community efforts,” says Jerry Koutavas, CEO of The ASCII Group. “His role will be instrumental in strengthening member engagement and expanding ASCII’s reach as we continue to support MSPs across North America.”
Roller adds, “ASCII has always represented something different in this industry. It is a community built on trust, openness and shared experience. I’m honored to join the team and look forward to helping shape the next chapter of member engagement and community leadership.”
