College Football Hall of Fame Media Wall Knows Which Team You Love

Instead of trying to cram photos, videos and information about all 765 teams into one video wall, Obscura Digital decided to target the media shown to each individual visitor. Here’s how it works: when visitors sign in, they register and receive an RFID (radio-frequency identification) lanyard. As they they approach the wall, the RFID reader triggers changes in the software, and the wall’s content is dynamically configured to the visitor’s college football team, that they named during registration. AV then populates 39 continuous screens, catered precisely to the user’s interests.