Samsung 837 Has Mainstream Media Talking About Custom Audio Video

“‘We’ve learned what works and what doesn’t work [in experiential marketing] through a lot of those activations—[at Sundance, South by Southwest, the Olympics]—and so this is really the culmination of all of those learnings,’ said Zach Overton, vice president and general manager of Samsung 837. The flagship also houses a virtual-reality tunnel, studio, kitchen, playroom, living room, cafe, three-story screen and main stage, all meant to give consumers personal experiences with the brand.”—via Adweek