Not that long ago, few would have imagined that watching something on a 4” screen might be more exciting than having a front row seat to an in-person event. And yet, as streaming and mobile media become more interactive, they are beginning to eclipse live experiences.
Recognizing this, many venues see the wisdom in making technology investments to meet consumer demand. Of course, for any business, it’s best to justify any capital investment with a hefty projection of ROI.
What’s more, an ever-changing economic climate is driving the need for more diverse ad revenue. Yet even as venues face this challenge, a new form of digital advertising is coming into its own in the digital out-of-home space: programmatic advertising.
Programmatic advertising may be a crucial selling point for those are considering investing in digital signage.
This new technology allows digital signage owners to sell a portion of their ad inventory on an online marketplace to marketers looking to buy ad space. The highest bidder gets to display their ad, while the sign owner can enjoy fast, reliable ROI without having to lift a finger.
This new whitepaper “If You Build It, They Will Come: How Programmatic Advertising is Changing the Game for Digital Out-of-Home” will help you communicate to potential sign owners:
- How programmatic advertising works
- How those who are looking to buy digital signage can be empowered by programmatic advertising
- How to get the most out of investing in digital signage
- And Much More…
Download your copy today to learn more information about how to discuss the future of digital signage with potential buyers.
