Why AV Integrators Need to Be Better Storytellers
AV integrators need to understand connecting with clients is about more than hawking gear and touting expertise; it’s…
Insights
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‘Pro AV Experiences’ are the Future (Not a Scary Concept Or Another AV Industry Buzzword)
The shift from technical expertise to giving customers pro AV experiences they understand is tough for some to…
Insights
How to Sell Technology in the Age of the Customer
Small business advocate Jim Blasingame points to a paradigm shift in how purchasing decisions get made (enter the…
Insights
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