Exploring the roadmap to 8K adoption with expert-led panels on 8K hardware, 8K content, and cable/device integration, the 8K Association is making CEDIA Expo/Commercial Integrator Expo (CIX) a must-attend destination for integrators, brands and content owners. The association will have content and insights for all stakeholders at booth #4501 at the Denver Convention Center from Sept. 4-6, and panels will include the following:
Thursday, Sept. 4, 11:00 am Session
Leading edge 8K hardware
Featuring executives at Epson, JVC, Kaleidescape and Samsung
Thursday, Sept. 4, 2:00 pm Session
Scanned, transferred and native 8K Content
From experts at IMAX, Savage Studios and Warner Bros. Discovery
Friday, Sept. 5, 11:00 am Session
The latest games, documentaries, sports and upscaled 8K content
From AMD, The Explorers, 4BY4 and Spin Digital
Friday, Sept. 5, 2:00 pm Session
Current and future 8K capture, cable and device integration
Featuring top executives from AudioQuest, AVPro and BZBGEAR
8K Technology Emerges as the Next Frontier
8K is a universal standard established under the International Telecommunications Union’s UHD-2 recommendation (ITU R-BT.2020-1) and the Society of Motion Picture and Television Engineers’ (SMPTE) ST 2036-1 standard. The 8K standard is also supported by HDMI Licensing, LLC, the Video Electronics Standard Association (VESA), the Consumer Technology Association (CTA), Digital Video Broadcasting (DVB), and NHK, the national broadcaster of Japan.
As the 8K content ecosystem matures — and cameras, encoders, distribution devices and displays become more accessible — the availability of digital content and games is expected to rapidly grow. Publishers and distributors are increasing the array of content they release, and commercial clients, including theaters, sports facilities, retail, and corporate entities, are deploying 8K to meet newly raised expectations.
Commenting on the strong showing of 8K at CEDIA Expo/CIX, Juan Reyes, Executive Director, 8K Association, explains, “Our goal at CEDIA Expo is to showcase how 8K technology provides a more immersive and super-realistic viewing experience and delivers a powerful ‘wow’ factor that goes far beyond the reach of conventional 4K. Additionally, 8K is the first home entertainment platform that combines the best of the latest AI innovations, making it ideal for the custom integration channel.”
Developments and trends in display technology have repeatedly underpinned seismic shifts in the performance and economics of both the residential and commercial integration markets. Residential buyers, wowed by larger screen sizes, greater resolution and advanced features, are driving television and projector sales, as well as those of adjacent categories, such as home theater and gaming. This newly upgraded experience has also elevated the expectations of entertainment enthusiasts. While this shift to more immersive and super realistic 8K technology will take time, it offers tremendous potential for AV specialists and integrators alike.
“There are certain things that humans cannot unsee because when we experience the next new thing, our expectations change forever,” explains Jason McGraw, Group Vice President and Show Director of CEDIA Expo/CIX. “This occurred when 1080p HD essentially replaced 720p, when 4K replaced 1080p, and it’s now happening as 8K emerges as the new threshold for excellence. It’s beginning to have a compelling impact on gaming, sports, entertainment and commercial applications!”
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