Diversified, the global technology solutions provider, announced the expansion of its Hospitality & Lifestyle solutions within its Advisory Services practice. The company says the strategic move is aimed at transforming guest experiences in resorts, cruise ships, casinos, theme parks and luxury destinations worldwide. To lead this practice, Diversified has appointed Zach Toback, a 30-year media veteran and former vice president of production and studio operations at The Walt Disney Company, as vice president of business development, Hospitality & Lifestyle within advisory services.
This move underscores Diversified’s commitment to redefine how technology powers engagement in an era when hospitality brands are racing to deliver immersive, tech-enabled and seamless guest experiences. From advanced IPTV and digital signage to large-scale experiential platforms and enterprise-grade infrastructure, Diversified is uniting its cross-industry expertise to help operators deliver personalization, convenience and entertainment at scale.
Diversified Appoints Zach Toback to Lead Global Hospitality Strategy
“Hospitality is no longer just about service — it’s about designing immersive, connected environments that leave a lasting impression,” says Jason Kornweiss, senior vice president, advisory services at Diversified. “With Zach’s leadership and his experience at Disney, ABC and NBC Universal, Diversified is uniquely positioned to help global clients create the next generation of guest experiences that blend storytelling, technology, and operational excellence.”
Toback brings deep operational expertise and a proven record of managing complex, large-scale technology ecosystems, says Diversified. He will spearhead the company’s global hospitality strategy within the advisory services team and partner with clients to deliver scalable, reliable solutions that merge creative vision with technology execution.
“The hospitality and lifestyle industries are at an inflection point,” says Toback. “From arrival to checkout, guests expect more personalization, more interactivity and deeper connection to the experience. That’s what creates the unforgettable moments of the future. Diversified has the depth, scale and skill to turn those expectations into reality, not just for one property — but across entire portfolios.”
Diversified’s focus on hospitality builds on its expertise in broadcast, enterprise and experiential technology. With a proven history of delivering reliable solutions in complex environments, the company says it will continue to position itself as a strategic partner for brands seeking to enhance guest experiences, improve operational efficiency and adapt to the evolving demands of the experience economy.
