Mark Towler has joined 22Miles as Product Marketing Director. In this role, he will spearhead the company’s go-to-market strategy, channel enablement efforts and accelerate growth across key pro AV and digital signage markets. 22Miles, is, of course, the Peachtree Corners, Ga.-based, provider of digital signage software and interactive digital solutions,
Towler brings a proven ability to translate complex technologies into compelling, actionable messaging for both partners and end users, says the company. With extensive experience in product marketing, channel development, and B2B storytelling, he will play a key role in strengthening the company’s presence in the AV industry.
“22Miles is at the forefront of where visual communication, innovation, and personalized support converge,” says Towler. “I’m excited to help shape how we tell that story by supporting our partners, empowering integrators, and delivering clear value to end users across every vertical we serve.”
Tom Strade, CEO of 22Miles, adds, “Mark’s ability to connect product value with market opportunity will be instrumental as we scale our offerings and further expand into new verticals. His leadership and marketing expertise will sharpen our competitive positioning and deepen engagement across the pro AV ecosystem.”
As Product Marketing Director, Towler will be responsible for launching new initiatives that support partner growth, refining product narratives across categories, and driving adoption across transportation, hospitality, healthcare, retail, higher-education and enterprise markets.
