Cassola, Italy-based Vitec Imaging Solutions, a division of The Vitec Group plc, announced that it has acquired Audix and its affiliates. The deal is expected to close shortly. According to Vitec, the acquisition continues its mission to marry great audio with great video for creators of all types.
Portland, Ore.-based Audix is, of course, a prominent microphone brand for studio and live performance audio. The brand focuses on premium, professional vocal and instrument microphones, which are designed for commercial, live and studio applications. The company is known for audio technology designed and manufactured in the US.
Audix as Part of Vitec
As part of Vitec, the Audix team and facility in Oregon will become Vitec Imaging Solutions’ Audio R&D Centre of Excellence. This, therefore, will accelerate in-house microphone product design, development and manufacturing across all Vitec audio brands. By acquiring Audix, Vitec’s audio-capture strategy now centers on three core brands. Thus, the company plans to cover all growth segments of the $1 billion microphone market. Those brands are Audix (for installed sound and studio recording); Rycote (microphones and noise-cancellation accessories for professional broadcasting and filmmakers); and JOBY (mobile microphones for content creators).
“Audix is the perfect addition to our existing audio range, in a high-tech, growing category,” Marco Pezzana, divisional CEO at Vitec Imaging Solutions, says. “The brand will significantly increase our total addressable market [and] advance our audio technology capabilities….” Moreover, he continues, it “most importantly [will] bring great people with intimate knowledge of the audio industry, who will be a real asset to the company and enable us to accelerate the delivery of Vitec’s audio strategy….” Therefore, he adds, Vitec can delight content creators with easy-to-use, high-fidelity audio-capture solutions.
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