3 Misconceptions About Sound Masking: Episode 131 of AV+

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A dreaded term integrators here quite often from their corporate clients: “white noise.” Of course, there’s more value in a sound masking system than what that term suggests.

In fact, there are a few misconceptions about sound masking floating around out there — so we thought we’d clear those up.

On Episode 131 of AV+…

  • On today’s episode of AV+, David Smith of Lencore breaks down the three misconceptions many in IT have about sound masking and the information integrators can use to sell the actual value these systems pose to modern offices.

Stories Mentioned in this Episode

The Commercial Integrator Podcast

The phrase ‘pro AV’ doesn’t do justice to all of the integration crowd, so we at Commercial Integrator wanted to create a podcast that speaks to all of those areas (and more!) under the umbrella of commercial tech integration.

The host, web editor Adam Forziati, has a background in radio and is looking forward to providing listeners with an entertaining, informative audio forum for all topics affecting the industry.

Podcast Release Schedule

We plan to release a shorter, single-topic episode once every week or two on Fridays (just like this episode). But at the end of each month, we’ll also drop a longer, in-depth episode of the AV podcast with features like Editor’s Desk, CI Monthly News Spotlight, CI’s Project of the Month, and more.

We hope you’ll share your thoughts on Twitter using the hashtag #AVPlusPod !

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AV+ Podcast: CTI on Its Acquisition of Vistacom

CTI acquiring Vistacom — news that broke Feb. 13 — is arguably the biggest pro AV merger and acquisition news in months. That's why Commercial Integrator brought together John Laughlin, CEO and president of CTI, as well as Angela Nolan, formerly the CEO of Vistacom, to give AV+ the inside scoop. Here, they touch on how the deal came together and, more importantly, why each company chose the other. In this candid discussion, Laughlin and Nolan go into detail on the timeline for the acquisition, why this was the right time for Vistacom to become part of a larger organization, how the move affects existing Vistacom team members, what it means for the future of the command-and-control segment, and how existing Vistacom customers will benefit from leveraging CTI's infrastructure.

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