Over the last year, ADI | Snap One has been on a transformative journey as the two organizations have been seamlessly merging, integrating product portfolios, culture and customer service. As ADI | Snap One continues to evolve as a fully unified organization, the “Even Better Together” theme remains more than a tagline — in fact, it’s a guiding principle. Today, the combined organization boasts a unified team of 4,000-plus associates across 25-plus countries.
ADI | Snap One is on track to introduce approximately 500 new products this calendar year, bolstering even further a portfolio of 5,000-plus SKUs that are now available via cross-sell, with many more to come. It’s no wonder that the company has already earned more than 100 industry awards — including several from Commercial Integrator, CE Pro and Security Sales & Integration — just this year, reinforcing a long-term commitment to R&D and innovation.
Recently, I had the opportunity to visit ADI’s spacious and modern headquarters in Melville, N.Y., to chat with company president Rob Aarnes and senior director of communications Adrienne Zimoulis. They offered an update on ADI and Snap One’s integration, and they shared details about one of the biggest stories of the past year: Resideo’s intent to spin off the ADI business, which will create two independent public companies. The spinoff is expected to be completed in the second half of next year.
Together, Aarnes and Zimoulis articulated a strategic vision for future growth, with ADI positioning itself to be an even more agile, even more customer-centric organization that’s ready to meet the demands of the evolving security, AV and low-voltage products markets.
ADI Spinning Off from Resideo
The announcement of ADI spinning off grabbed industry headlines back in July. According to Aarnes, the strategic move will enable a dedicated ADI management team to sharpen its operational focus on the core business — namely, wholesale distribution of low-voltage products that include security and AV solutions. Expected to take another nine to 12 months to finalize, the spinoff will allow ADI to make independent investment decisions and pursue growth through M&A activity that aligns with its unique needs and strategy.
Separating ADI and Resideo, Aarnes and Zimoulis said, will create two “pure play” companies that each have a clearer, more distinct value proposition and a less complex financial model. Both executives stressed the need for guaranteed business continuity, saying the entire team is committed to avoiding any operational disruptions, while also fulfilling all customer and supplier commitments throughout. Likewise, transparency will guide the process, just as it has throughout the ADI and Snap One integration.
ADI | Snap One Unified: Integration Update
As the ADI and Snap One integration played out over the past 16 months, Aarnes and his leadership team have sought to proactively, transparently engage industry stakeholders. That included conducting customer sentiment surveys to anticipate and understand concerns — for example, possible changes to inventory, service level maintenance and preserving brand distinction for the Control4 brand. ADI worked to allay those concerns one by one, accelerating the pace of product development, elevating partner service even further and continuing to support Control4 and other exclusive brands.
With the integration moving into its next phase, Aarnes explained that, by the end of 2025, the unified organization will transition to a single corporate brand as ADI. By unifying its identity under the ADI banner, the organization is creating a consolidated and cohesive vision for the future, meeting customer demand for a single trusted identity that conveys clarity and consistency.
Clarity and consistency likewise underpin ADI’s store-harmonization strategy. Aarnes’ leadership team continues to consolidate nearby adjacent locations and modernize stores to deliver a more consistent, frictionless shopping experience. As of this past August, when I visited Melville, ADI had 205 stores globally, with consolidations, remodels and expansions planned both for this year and for next year. These bigger store footprints better support ADI’s expanded product assortment, including an ever-growing residential AV offering. Oklahoma City and Austin, Texas, are among the locales boasting rebranded, blown-out ADI stores. Similar expansions are ongoing internationally, as well, including in Canada, the United Kingdom and elsewhere.
The E-Commerce and Omni-Channel Shopping
Concurrently with ADI’s store-harmonization strategy continuing to unfold, the organization’s e-commerce business continues to be a major driver of growth. ADI is leveraging AI-powered search capabilities to improve result accuracy and speed, helping customers to find the right products quickly. This is especially important in light of ADI’s trajectory to launch 500 new products by the end of this year, and its continued efforts to expand its third-party distributed brands offering. Moreover, ADI has also launched a new Control4 microsite that will help Control4 partners secure more jobs.
Whether customers are shopping online, in the app or in a physical store, ADI is committed to delivering a seamless, consistent experience — a true omni-channel approach that reflects the company’s customer-first mindset.
Further underscoring that innovative technology infrastructure lies at the heart of ADI’s plans, the company recently completed a North America-wide ERP transition, and it’s investing in new distribution order management software to help drive even greater efficiency and scalability. These advancements reflect a foundational commitment that both Aarnes and Zimoulis articulated: ADI seeks not merely to meet customer expectations but, rather, to exceed them.
By integrating these kinds of operational tools into its tech stack, ADI is streamlining processes and enhancing the customer experience. It’s a perfect illustration of ADI’s ongoing digital transformation.
The Human Element
Digital tools are incredibly powerful, but the human element remains central to Aarnes’ long-term vision. That’s why, as Snap One fully integrates into ADI as a unified organization, the company has added specialized AV sales support to better address customer needs. This investment illustrates ADI’s willingness to rely on stakeholder feedback to guide leadership decision-making.
As the company separates from Resideo and lays the groundwork for a standalone, unified identity as ADI, Aarnes and his leadership team are charting a transformative path for the future. With the freedom to lean into its identity as a leading global wholesale distributor of security and AV products, ADI will focus on delivering long-term growth and create value not only for shareholders but also for channel stakeholders.
ADI | Snap One Unified: Even Better Together
Aarnes and Zimoulis expressed enthusiasm as ADI poises itself to redefine its role in the security and AV industries and emerge as a more agile and responsive organization. From expanding its footprint and modernizing stores to enhancing its digital capabilities and investing in next generation technology, ADI is on track to bring “Even Better Together” to the next level.
