The coronavirus pandemic has impacted a number of industries, but the live events industry has particularly been hit hard. Shure is showing support for the industry as part of a nationwide initiative called “Red Alert: We Make Events,” culminating today with a change of its logo from ignition green to red in solidarity with live events pros.
Shure has also supported the live events industry globally and the WeMakeEvents initiative by lighting several of its facilities in red worldwide.
Shure will use its social media platforms to encourage others to visit WeMakeEvents.org and to show support for the industry by sharing what live events mean to them using #WeMakeEvents. The website also provides other ideas for live events fans to learn how they can help.
Here are a few of the statistics found on the WeMakeEvents website:
- Live events employ more than 12 million people.
- Live events contribute more than $1 trillion annually to the U.S. economy.
- 95% of live events have been canceled due to COVID-19.
- 96% of companies have cut staff and/or wages.
- 77% of people in the live events industry have lost their incomes.
Shure Continues Support of Live Events Pros
Earlier this year, in addition to making a monetary donation to the Chicago Independent Venue League (CIVL) — a collection of more than 20 local music venues — Shure recruited various artists in the industry to encourage others to support local music venues in the Chicago area and around the world.
Shure worked with top artists from a range of musical genres to re-create songs using household items and posting their performance on social media.
These performances “will serve as inspiration to others to re-create their favorite songs by using items around the house, such as kitchen utensils, toys, books, furniture or other materials,” according to the Shure announcement.
As part of the effort, Shure will make a total donation of $100,000 to MusiCares Foundation. MusiCares leaders reported last week that its COVID-19 Relief Fund is depleted and the foundation was forced to stop accepting new applications until more money is raised.
Artists Shure recruited to help with the initial wave of performances include Jacob Collier and Scarypoolparty. Artists posted their performances to their Instagram feed and they will be shared across Shure social channels including Instagram, Facebook and
