While people adhere to stay-at-home guidelines during the COVID-19 pandemic, they are looking at new ways to maintain creativity.
Shure is working with top artists from a range of musical genres to re-create songs using household items and posting their performance on social media.
These performances “will serve as inspiration to others to re-create their favorite songs by using items around the house, such as kitchen utensils, toys, books, furniture or other materials,” according to the Shure announcement.
As part of the effort, Shure will make a total donation of $100,000 to MusiCares Foundation. MusiCares leaders reported last week that its COVID-19 Relief Fund is depleted and the foundation was forced to stop accepting new applications until more money is raised.
Artists Shure has recruited to help with the initial wave of performances include Jacob Collier and Scarypoolparty. Artists will post performances to their Instagram feed and will be shared across Shure social channels including Instagram, Facebook and Twitter.
Jacob Collier kicked things off with his re-creation this past Tuesday.
. @shure challenged me to build a version of “It Don’t Matter” using household items only. They are donating $100,000 to @MusiCares to support musicians in this unbalanced era. If you wanna making a household items video yourself, do so with the hashtag #FoundSoundChallenge ! pic.twitter.com/3hSmXsEmGy
— Jacob Collier (@jacobcollier) May 13, 2020
“Music continues to be a central part of our lives and I think we’re all looking for ways to unlock creativity while we’re spending more time at home,” said Shure VP of global marketing Erik Vaveris in the company announcement. “This is one way we can have fun while supporting a great cause.”
Other Shure Pandemic Philanthropy
In addition to its work with the MusiCares Foundation, Shure recently donated $79,000 worth of earphones to Chicago Public Schools to help the students and teachers with the pandemic-related transition to online learning.
The earphones are compatible with mobile phones and laptops to “enable more focused learning for students and teachers who may encounter distracting noise or difficulties in hearing online lessons at home,” according to the Shure announcement.
Shure SE215 sound-isolating earphones “help eliminate noise and are designed to be comfortable for extended wear,” the company announcement says. “An inline mic provides clear audio for two-way communication between students and teachers.”
Select Chicago public schools on the south, west and north sides of Chicago have received the earphones to distribute to those who need them.