Mad Systems Gets Patent for LookingGlass Concierge Facial Recognition Technology

LookingGlass Concierge facial recognition technology helps to identify and locate people, then logs them into a group to improve customer service.

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Mad Systems today announced the U.S. Patent and Trademark Office granted patent #10,484,818 for systems and methods for providing location information about registered users based on facial recognition.

The system, called LookingGlass Concierge, uses facial recognition to identify and locate people.

It then logs members into a group either using pre-entry data submitted prior to their visits, on-site using a self-service kiosk, with assistance from a staff member or by various other methods.

Mad Systems has developed LookingGlass Concierge and other facial recognition-based systems to improve customer service and enhance visitor experience at theme parks, museums, visitor centers, fairgrounds, stadiums and conference centers.

Coupled with Mad’s patent-pending recognition-based media delivery, the LookingGlass system creates an integrated experience.

“This is a wonderful beginning to a new era for AV,” said Mad Systems founder Maris Ensing in the company announcement.

“I see facial recognition combined with our wireless AV system, Quicksilver, reinvigorating the AV world to provide new and incredible opportunities for entertainment venues like theme parks and museums, but also in boardrooms, classrooms and related situations,” he said.

Why Mad Systems Patented LookingGlass

“This technology allows you to recognize individuals and activate specific configurations for them. This is a 21st-century AV system for sure. Anyone who wants to see the future of AV with this patented technology at work, let us know. We’d be delighted to demonstrate,” Ensing said in the Mad Systems announcement.

Mad Systems Tricia Rodriguez said in the company announcement that officials “took a look at some common challenges in entertainment venues and created solutions using software and technology” as the inspiration for the LookingGlass system.

That research allowed Mad Systems to “tackle things like keeping families and groups together at a venue, helping visitors to retrieve purchased merchandise, helping with venue traffic control, helping with ADA compliance, and ultimately helping to create a memorable VIP experience,” said Rodriguez.

“This is one of several facial recognition-based systems that Mad has submitted patent applications for so stay tuned for more innovations coming in 2020,” she said in the Mad Systems announcement.