TOP
STORIES
 1 of 5
6 Products Win NSCA Excellence in Product Innovation Awards
Winners in six categories plus an overall Most Innovative Product of 2015 honored at NSCA's Business and Leadership Conference in Tampa, Fla.
 2 of 5
You're Out of Excuses: Time to Prepare for IT Convergence
The convergence of AV and IT continues to transform the integration industry. It’s time to get on board and get up to speed with the abundant resources at your disposal.
 3 of 5
Sydney Opera House is Exquisite Landscape for Far Out Projection
Technical Direction Company projected across a busy Sydney Harbour for Visions of Vienna, a multi-media concert with stunning visuals and live music by the Sydney Symphony Orchestra.
 4 of 5
Chronicles of a Rookie’s First Time at ISE
Everything a first timer should know about traveling to and attending Integrated Systems Europe in Amsterdam.
 5 of 5
4K and Beyond: What’s in Store for Digital Signage Expo…
Producer of Digital Signage Expo (DSE) 2015 gives CI a teaser of what you'll find at the March 10-12 event in Las Vegas.
How to Sell Digital Signage
Tips to sell digital signage in the education, health care, retail and entertainment markets.

Article


August 01, 2011 | by D. Craig MacCormack

Digital Signage is becoming more prominent just about everywhere these days, from bars and restaurants to stores, corporate offices, college campuses and hospitals.

Denise MacDonell, general manager for Harris Broadcast Communications’ digital out-of-home business, says the company is working with a Mexican transportation company to install rugged digital signage players in a fleet of buses there and talking to the Nicholson Center for Surgical Advancement about how to incorporate live streaming of operations into its training and education through digital signage.

However for California-based integrator Red Dot Audio Video, once a prolific digital signage integrator, the category has become more trouble than it’s worth. The company has removed any reference to the technology from its website and only talks about offering the service when a potential client asks about it, says president Darryl Kuder.

“Our bigger customers are now going directly to the software companies, where they don’t have to pay a subscription fee for the service,” he says. “They don’t need me if they can do it in-house. For our smaller customers (mostly retail shops and restaurants), the startup costs are fairly prohibitive. It’s become harder and harder.

“The guys who produce the software have no problem taking us out of the chain,” Kuder says.

Whose perspective is closer to the market reality? To get a sense of the different experiences involving digital signage out there, here’s a look at what people are saying within four vertical markets.

About the author

Craig MacCormack is a veteran journalist with more than 15 years experience covering local and national news and sports as well as architecture and engineering. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.
View all posts by D. Craig MacCormack
Social Bookmark or Share This
  • Facebook
  • Twitter
  • Digg
  • Del.icio.us
  • Yahoo! Bookmarks
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Reddit
  • Windows Live
  • LinkedIn
  • Evernote
  • E-mail


  • Latest
  • Blogs
  • Photos
  • Resources



Recent comments

We are looking forward to not only seeing what’s in store, but also showing some of what’s to…

Posted by Digital Signage Software on 2015 03 02 · commented on
'4K and Beyond: What's in Store for Digital Signage Expo 2015?'.

No truer words have every been written.

Posted by Tom Anderson on 2015 03 02 · commented on
'8 No-Cost Ways to Influence People'.

Chris;

Exactly how we plan to do these shows in the future, when possible.
The process does…

Posted by George Tucker on 2015 03 02 · commented on
'The One Thing You're Missing at Every Tradeshow'.

We stay each year in an apartment for ISE. Making sure we stay in a slight different location within the city…

Posted by Chris Dinsdale on 2015 02 28 · commented on
'The One Thing You're Missing at Every Tradeshow'.