HARMAN International (“HARMAN”), a wholly-owned subsidiary of Samsung Electronics Co., Ltd., focused on connected technologies for automotive, consumer, and enterprise markets, has completed the acquisition of Sound United, the former consumer audio business of Masimo Corporation.
Sound United’s portfolio of audio brands includes Bowers & Wilkins, Denon, Marantz, Definitive Technology, Polk Audio, HEOS, Classé, and Boston Acoustics. According to the company, this strategic milestone marks a significant expansion in HARMAN’s core audio business and footprint across key product categories including home audio, electronics (amplifiers, hi-fi components, AVRs), headphones and car audio.
According to HARMAN, combining Sound United’s portfolio with its audio business enables the company to deliver “one of the most comprehensive audio portfolios in the industry.” As a result, HARMAN says, it is now empowered to bring consumers more choice, deeper innovation and exceptional experiences across listening environments.
“HARMAN’s vision is to create experiences that enrich people’s lives through exceptional audio experiences,” says Dave Rogers, President, Lifestyle Division, HARMAN. “Sound United’s impressive roster of brands is rooted in a deep passion for sound, innovation, and commitment to quality that aligns with HARMAN’s own values. This transaction unlocks meaningful growth opportunities for everyone. It bolsters HARMAN’s strategy to build on its unparalleled success story and scale to unprecedented heights as an audio leader.”
Sound United will operate as a standalone Strategic Business Unit (SBU) within HARMAN’s Lifestyle Division. This structure ensures that each brand’s heritage, expertise, and loyal customer base remain central to their identity, says the company.
HARMAN states that its global resources and scale will provide Sound United’s brands with expanded reach and improved capabilities, enabling them to achieve their unique objectives and strengthen their market position. The integration of Sound United’s brands, expertise, and talent is expected to accelerate HARMAN’s progress in audio technology, expand its market presence, and solidify its standing as a global leader in sound, culture, and technology.
Check out what Dave Rogers, President, Lifestyle Division, HARMAN had to say about the acquisition in this video below:
