Key Takeaways:
- SNA Displays has named Rochelle Mingus director of sales, Southwest
- Mingus is based in Las Vegas and will focus on the global gaming industry
- She brings 30 years of experience in the professional AV industry
- Her previous roles include positions at ClearLED, LG Electronics, Mitsubishi Electric and Hisense
SNA Displays has appointed Rochelle Mingus as director of sales, Southwest, adding a veteran AV executive to its sales leadership team. The LED display manufacturer announced that Mingus will be based in Las Vegas and will focus on the global gaming industry.
Who is Rochelle Mingus?
Rochelle Mingus is a sales executive with 30 years of experience in the professional AV industry. SNA Displays says she most recently served as a national sales director at ClearLED and previously held roles at LG Electronics, Mitsubishi Electric and Hisense.
What role will Mingus hold at SNA Displays?
Mingus will serve as director of sales, Southwest. SNA Displays says her role will center on business development in the Southwest while also supporting the company’s work in the gaming sector.
Why did SNA Displays hire Rochelle Mingus?
SNA Displays hired Mingus to strengthen its sales leadership team and pursue new customer relationships and market opportunities. The company points to her experience in management, team building and large-scale LED installations at casinos and sportsbooks as key strengths.
Mingus also brings experience in digital signage and in working with channel partners across multiple vertical markets. That background aligns with SNA Displays’ focus on LED video solutions and regional sales growth.
What did Rochelle Mingus say about joining SNA Displays?
Mingus says she was drawn to SNA Displays by its reputation for product quality and customer service. She also says she sees an opportunity to expand the company’s presence in gaming and deepen customer relationships across the Southwest.
“I’ve long admired SNA for its reputation for high-quality displays and its strong commitment to customer service,” Mingus says. “I’m excited about the opportunity to further develop this vertical while also strengthening relationships with key customers throughout the Southwest.”
“One of the most rewarding aspects of this industry has been the relationships I’ve built over the years,” Mingus says. “I’m grateful to have developed lasting friendships and trusted partnerships, and I look forward to introducing them to SNA Displays’ portfolio of LED video solutions.”
What did SNA Displays leadership say about the appointment?
SNA Displays leadership says Mingus is expected to help the company build new partnerships and expand opportunities. The company framed her arrival as an addition to its sales leadership team.
“Rochelle is a great addition to our sales leadership team,” Helton says. “We look forward to exploring many new partnerships and opportunities with her at the helm.”
