Key Things to Know
- Kramer maintains current pricing across most of its product portfolio through the end of 2026.
- Kramer excludes PC-based products, including VIA collaboration devices, Control Brains and Management devices, from the price freeze.
- The company invests in inventory of high-demand product families to improve availability and speed delivery.
- CEO Gilad Yron forecasts that semiconductor demand for AI and data centers will drive supply chain volatility for at least one more year.
- The commitments run through the remainder of 2026 to help partners and customers quote and plan with more confidence.
What Did Kramer Announce?
Kramer announced a global customer commitment to hold prices steady and improve product availability through the remainder of 2026. The professional AV and collaboration company introduced two commitments: price stability across most of its portfolio and a strategic investment in inventory. Kramer says the move helps partners and end customers quote with confidence, deliver projects on time and manage continued market uncertainty.
Why Is Kramer Committing to Price Stability Now?
Kramer commits to price stability because many organizations face rising costs, supply chain disruption and longer planning cycles while working within budgets they set at the start of 2026. Manufacturers across several technology sectors have raised prices as the global semiconductor market stays volatile. Kramer will keep current pricing across the vast majority of its portfolio through the end of 2026, which gives customers a way to deliver projects within approved budgets and quote future work more confidently.
Which Products Are Excluded From the Price Freeze?
Kramer excludes PC-based products from the price freeze, including VIA collaboration devices, Control Brains and Management devices. The company points to continued volatility in processors, memory, operating system licensing and other computing components as the reason. These parts remain tied to broader swings in the computing supply chain.
How Is Kramer Improving Product Availability?
Kramer improves product availability through a strategic investment in inventory across key, high-demand product families. Higher inventory levels reduce delivery uncertainty and help customers move faster from quotation to deployment. The company says the approach also works to minimize project delays.
What Does Kramer’s CEO Say About Market Conditions?
Kramer CEO Gilad Yron. Courtesy / Kramer
Kramer CEO Gilad Yron expects the wider market to face supply chain volatility for at least one more year, as demand for semiconductor technologies supporting AI infrastructure and data center expansion drives the market.
“We understand the pressures our customers and partners are facing, with many of them working within budgets that organizations approved months ago, even as market conditions continue to change,” Yron says. “We believe a technology partner should do more than deliver innovative products. We should also help customers navigate uncertainty wherever we can.”
Yron ties the AV industry’s outlook directly to the semiconductor market. “The AV industry is closely tied to the wider semiconductor ecosystem,” he says. “Demand for silicon-based components continues to outpace supply across multiple industries. We expect that imbalance to continue before capacity gradually catches up over the next 12 months. While we can’t control every market condition, we can control how we respond to it.”
What Does the Commitment Mean for Partners and Customers?
The commitment gives partners, distributors and integrators more room to plan projects and quote work through 2026. Kramer says the decision is a way to share the cost pressure customers face rather than pass on further increases. “While costs continue to rise across our industry, we’ve made the strategic decision to maintain pricing across the vast majority of our portfolio through the remainder of 2026 while investing in greater product availability,” Yron says. “It’s our way of sharing the burden with our customers and partners, helping them plan with greater confidence and keep their business moving.”
Yron says innovation stays central to Kramer’s work, but the company measures partnership by more than products. “Innovation will always remain central to Kramer,” he says. “But great partnerships are built not only through technology, but through the decisions we make when our customers need us most.”
